Author's articles

Quick Summer Cash Surges

By Catherine Maley, Mba · 3 years ago

Summer can be tough in the plastic surgery industry because patients are soaking up as much summer as possible, and that could be keeping them away from your practice - so these quick summer cash ...

Cosmetic Patient Loyalty Program

By Catherine Maley, Mba · 3 years ago

INTRODUCING THE FIRST-EVER EASIEST “DONE-FOR-YOU” COSMETIC PATIENT LOYALTY PROGRAM THAT IS ACTUALLY A PATIENT ATTRACTION SYSTEM ON AUTOPILOT…..FOR FREE Announcing the “Easiest Cosmetic Patient Loyalty Program” designed specifically for cosmetic patients to …… • Increase ...

Fix Your Plastic Surgery Practice Phones

By Catherine Maley, Mba · 3 years ago

One of the fastest ways to improve your bottom line is to fix your plastic surgery practice phones. I consult with plastic surgeons who have one or several receptionists handling their cosmetic practice calls. Usually, ...

Cosmetic Patient Events Don’t Work Anymore

By Catherine Maley, Mba · 3 years ago

The biggest reason cosmetic patient events don’t work anymore is because you are missing something in the execution. The reality is it takes time, money, effort, and strategy to pull off a great patient event; ...

Why a Plastic Surgeon Should Write a Book

By Catherine Maley, Mba · 3 years ago

I think a plastic surgeon should write a book for all sorts of reasons: • It makes you an authority • It increases your notoriety and name recognition • It gives you prestige and respect ...

Biggest Reason Cosmetic Patients Choose You Over Your Competitors

By Catherine Maley, Mba · 3 years ago

In this article, you will discover the biggest reason cosmetic patients choose you over your competitors so you can attract more of them. You and your staff spend up to an hour with a prospective ...

Practice Assessment for Plastic Surgeons

By Catherine Maley, Mba · 3 years ago

It’s so easy to get distracted by the “busy-ness” of running your cosmetic surgery practice day to day that you lose sight of the key elements that actually make your practice profitable…until it’s too late. ...

Cosmetic Patient Attraction Plan for 2020

By Catherine Maley, Mba · 3 years ago

If you want a steady stream of cash-paying cosmetic patients filling up your schedule in 2021, this cosmetic patient attraction plan is for you. So many plastic surgeons complain that they are spending more than ...

5 Biggest Frustrations for Plastic Surgeons

By Catherine Maley, Mba · 3 years ago

Since working with plastic surgeons since the Year 2000 to grow their plastic surgery practices, I’ve identified the 5 biggest frustrations they continuously face when striving to get to the next level, and here they ...

Internal Marketing Strategies for Plastic Surgeons

By Catherine Maley, Mba · 3 years ago

The easiest decision for your cosmetic patients to make is the one made AFTER their initial decision to choose you for cosmetic rejuvenation. So, focus on internal marketing strategies for plastic surgeons to cross-promote ALL ...

2 Deadly Sins: Bad Phones and Weak Consultations

By Catherine Maley, Mba · 3 years ago

Converting new plastic surgery leads IS getting more difficult for all sorts of reasons. You most likely are paying pretty hefty monthly fees to your SEO/hosting company, your digital marketing agency, your directories that help ...

Plastic Surgery Online Patient Reviews

By Catherine Maley, Mba · 3 years ago

What you need are more HAPPY patients giving you 5-star plastic surgery online patient reviews. Most practices have a few good ones but also have as many not-so-good ones. For example, some of your high-maintenance ...

Plastic Surgery Word of Mouth Referrals

By Catherine Maley, Mba · 3 years ago

Word-of-mouth referrals for a plastic surgery practice are absolutely the best form of advertisement you can get to grow as quickly as possible. It’s also the cheapest form that you can invest in, and it ...

One Time or Lifetime Cosmetic Patient

By Catherine Maley, Mba · 3 years ago

As a plastic surgeon, do you want a one-time or lifetime cosmetic patient? Most plastic surgeons focus on surgery and that creates a “one-and-done” mindset. Because as surgeons, they only want surgery, so they focus ...

Attract the Best Patients with Target Marketing

By Catherine Maley, Mba · 3 years ago

The most successful plastic surgeons have discovered how to spend less to get better results and attract the best patients with target marketing. CHALLENGES MARKETING TO PLASTIC SURGERY PATIENTS There are too many marketing channels ...

Creative Pricing Strategies for Plastic Surgeons

By Catherine Maley, Mba · 3 years ago

Creative pricing strategies for plastic surgeons help you charge prices worthy of your skills and expertise while attracting patients who understand you get what you pay for, and they care more about quality than saving ...

Is Your Staff Helping or Hurting Your Image?

By Catherine Maley, Mba · 3 years ago

Do you know if your staff is helping or hurting you’re the image that you have worked so hard to build? The number #1 complaint I get from surgeons is they have a great staff; ...

Plastic Surgery Virtual Consultations

By Catherine Maley, Mba · 3 years ago

As the world becomes more digital, plastic surgery virtual consultations become more mainstream. It opens up new opportunities for plastic surgeons to embrace technology and new ways to connect with their prospective cosmetic patients through ...

Post-COVID Marketing Strategies for Plastic Surgeons

By Catherine Maley, Mba · 3 years ago

Now that most practices are “open for business” again, you are probably enjoying a surge of cosmetic patients who have been waiting anxiously to get in to see you. That’s fantastic, but I’m not sure ...

Top 5 Money Makers in Your Practice

By Catherine Maley, Mba · 3 years ago

There are 5 essential money-making operations that occur in ANY successful plastic surgery practice. If you miss any of these 5 key elements, you’re leaving a lot of money on the table – often several ...