Top 5 Money Makers in Your Practice
Business → Marketing & Advertising
- Author Catherine Maley, Mba
- Published July 24, 2021
- Word count 796
There are 5 essential money-making operations that occur in ANY successful plastic surgery practice.
If you miss any of these 5 key elements, you’re leaving a lot of money on the table – often several HUNDREDS of thousands of dollars.
However, the reality is that most practices focus on ONE area only (instead of all five) and that is hurting them, and they don’t realize it.
I guarantee if you focus your time and energy on these five areas, you will attract more patients, perform more procedures, and make more money….. all with less effort.
Here are the 5 key areas to focus on to win:
• Lead Generation
• Converting callers into appointments¬¬¬¬
• Converting appointments into paid procedures
• Encouraging these patients to return, review, post, and share
• Building an army of raving fans who refer you to their friends and family
Think about it. Don’t a majority of your surgeries come from word of mouth referrals and existing patients coming back for more?
So, the biggest problem holding you back is your narrow focus on “getting more leads”. You might be throwing a ton of money at SEO, Google AdWords, social advertising and directories OR you’re spending a ton of time creating content for your Instagram and Facebook followers.
Yes, it’s exciting to get lots of leads and comments but here’s the kicker…Leads are only one part of the new lead process.
These leads need to be converted because if you can’t monetize these leads, then you’re throwing money down the drain.
However, if you KNOW how to monetize the leads through the other 4 key elements mentioned above, then you can run circles around your competitors and even CRUSH them.
Here’s an example:
• Let’s say your competitor is spending $2,000 per month on PPC. For this amount, he gets 10 people to call. Most of the PPC leads are “price shoppers”, so let’s say he converts 4 out of 10 into an appointment. Only two of them show up, and only ONE of them is getting a procedure for $1,000. Your competitor doesn’t follow up with the leads, so they are lost. This means he makes $1,000 from the 10 leads, and he spent $2,000. Does that sound familiar?
• Let’s say YOU are spending the same $1,000 per month on PPC. You also get 10 people to call. However, your staff has a proven sales script that gets you SIX appointments (instead of 4 like your competitor). All of these SIX are excited to see you, so all of them are showing up for a consultation. You close 3 of the 6, and you’re offering the SAME procedure for $800. You make $2,400 on the initial call. However, you have a proven system in place, and over the next few weeks you systematically follow up with the remaining 7 leads that did NOT book a procedure. Through systematic follow-up, you’re getting 1 more patient out of the remaining 7, bringing your total revenue to $3,200. You upsell your 3 new patients on skincare or more Botox, and you earn an additional $1,500. In addition, you get 2 more reviews from them, and 1 out of the 3 new patients refers a friend. The friend does the same procedure for $800, so your total revenue is now $5,500 for the $1,000 you spent on PPC.
Let’s compare: Your competitor made $1,000 on a $1,000 investment, and you made $5,500 on a $1,000 investment.
So, what do you think your competitor is doing next? Probably “testing” PPC for a few more months, getting increasingly frustrated that he’s not making money and then moving on to another marketing strategy that sounds interesting.
And what will YOU do? Since you’re making $5.50 on each $1 that you spend on PPC, you will spend as much money as possible, constantly tracking your results to ensure that you’re getting the same return on your investment and within a few months, you will DOMINATE your zip code while your competitors are still fiddling around with the next shiny object strategy that comes their way.
Do you see how focusing on a plan that includes all 5 money-making operations makes all the difference in your revenues?
Before you write off a certain marketing strategy, look carefully at your results and back-end processes to determine where the breakdown is since there’s a chance it’s not what you think.
Ask yourself:
• How quickly do we respond to these leads?
• Can our receptionist convert our callers to appointments?
• Is our coordinator equipped to convert our consultations to paid procedures?
• Do we have a plan in place to encourage our patients to return, refer, and review?
If not, what is that costing us?
Attracting new cosmetic patients online has become a big expensive challenge for surgeons like yourself so it’s time to fight back by having your operations in tip-top shape as diagramed above.
Since Year 2000, Catherine Maley, MBA has been a plastic surgery growth business and marketing consultant, author, speaker, trainer, blogger, and podcaster. Her website is www.CatherineMaley.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment