My Speaking Trip to Saudi Arabia

BusinessMarketing & Advertising

  • Author Catherine Maley, Mba
  • Published September 19, 2021
  • Word count 476

My speaking trip to Saudi Arabia was a lifetime experience, and I am grateful for the memories.

I spoke at the Jeddah Injection Boot Camp in Jeddah.

Check out the photos on Instagram and Facebook.

They welcomed me with 5-star accommodations (business class, limos, and the Ritz) and treated me like royalty.

A couple of interesting facts include:

• Jeddah is where our conference was and is considered the most “liberal” city compared to other cities like Riyadh;

• More than 50% of the people work for the government and are well taken care of;

• Many of the doctors I met studied at Mt. Sinai in NY

It was fascinating to learn more about a culture so different than mine. And, at the same time, learn that we are not so different after all…

Here are 3 ways the Saudis are similar to us when it comes to cosmetic rejuvenation:

  1. THERE IS A BIG DEMAND FOR AESTHETICS

That surprised me since the females are covered up in black burqas, hijabs, and abayas, and the men wear colored headscarves and white robes, but once again, the saying, “Vanity knows no bounds” is still true no matter where you live.

And just like us, they like big full lips, plump cheeks, wrinkle-free skin, and hair! They also like breast augs and liposuction.

I visited a popular cosmetic clinic where one waiting area was full of women completely covered in black burqas wanting injectables and laser hair removal, while another waiting area was full of men in white robes and headscarves wanting hair restoration. Who knew?

  1. THE COMPETITION IS HEATING UP

As in any marketplace, the increase in consumer demand also increases the supply of cosmetic providers.

That’s why these conferences are happening throughout the Middle East. The doctors want to learn the cash side of medicine and cater to the demand, so they get hands-on training.

Several doctors I spoke with are currently working in a government hospital but have a goal of going private. Sound familiar?

  1. THEY MUST MARKET THEIR COSMETIC SERVICES

A famous plastic surgeon who has been in practice for 25 years attended my branding and marketing presentation, and he was telling me how much things have changed dramatically within the last few years.

He was always very busy and lived off of word-of-mouth and very little advertising. However, the younger doctors are entering the marketplace and using Instagram to attract patients, so he is losing to them.

So, he was at the conference to learn and grow. Good for him!

By the way, they all know the Kardashians and credit them for increasing the demand for cosmetic services! I told them to start their own “Real Housewives of Saudi Arabia,” so we’ll see

Suffice it to say, this was a magical trip, and it was a pleasure meeting everyone. I thank them for their hospitality and friendliness.

Since The Year 2000, Catherine Maley, MBA has been a plastic surgery growth business and marketing consultant, author, speaker, trainer, blogger, and podcaster. Her website is www.CatherineMaley.com

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