Regardless of the industry and business scale, being online is more important than ever. Why? Today, customers tend to search for the services and products without leaving their homes – online. That significantly facilitates their decision-making process, so most shoppers would buy an item they’ve seen on the web. Also, when online, companies have more chances to expose their services and products compared to real-life settings. That’s why the web has much more potential when it comes to marketing and advertising campaigns. However, the role of a corporate website remains of the utmost.

Having a high-quality website is key to excellent business performance. First of all, a business website is representative number one, where you can easily display your company’s culture and introduce your business to the market. Also, it’s a powerful tool for highlighting your business and bringing brand awareness to a higher level. With the help of the corporate website, it’s also easier to gain customers and build trust within your potential clientele.

In a nutshell, a corporate website is a web platform that is aimed at representing the company as a whole. It is a place to demonstrate the brand's mission and values. And everyone who arrives at a corporate website should get a clear understanding of the company’s reputation and achievements. For that reason, such websites usually display data concerning the company’s operating, different success reports, and statistics. That drives trust and credibility, allowing the company to attract not only customers but also partners and investors.

Developing a corporate website from scratch might be difficult. How to make the website appealing and avoid overloading it with a flat narrative of the business cores? The answer is to employ a proficient web design and development agency. There are numerous web design and development London companies that work with any scale projects. Another path to choose is design upon a theme. WordPress suggests a vast number of themes that help its customers to create excellent corporate websites for their businesses. And if you have a small budget, the WordPress theme is the best option.

However, regardless of the path chosen, there are several points to remember when crafting a corporate website. These points will help you to create both functionally and visually enhanced platform that will be able to appeal to and impress visitors:

Employ the basic set of pages

Each corporate website is unique, but there is a set of pages that are integral. The About page is aimed to introduce newcomers to your business. Usually, this page includes brief information about the company, its history, the team, and the main areas of the company’s work. Another important page is the Contact page. Here you place the contact details, including your email address and the actual address of our company. Also, you may create a Social proof page, where the potential customers will be able to get to know your reputation.

Provide only relevant content

A corporate website is the means of communication between your business and the public. And to make that communication happen, it’s critical to sort out the content you publish so that it will be relevant and comprehensive. Don’t place too much advertising or self-promotional information – this can alienate the visitors. Make sure you present the data consistently and do not overload your website.

Apply the design and proper branding

Design is critical, especially for a corporate website. The platform should look consistent and holistic yet impressive. To achieve that, you may use sophisticated color palettes and design elements. However, keep a close eye on it – incomprehensive designs can deteriorate your performance. Also, try to use simple layouts that are easily perceived by average users and don’t confuse them. Sometimes, simplicity is key.

As for the branding, you need to ensure your website is properly branded. Users tend to trust established brands rather than faceless businesses. Here, you need to place your logo and adhere to the brand color scheme. Also, make sure you have a brand mission and values highlighted on the platform. These steps will give you an opportunity to stand out and make your website eye-catching.

Include social media links

For better saturation of your business, you need to employ social media networking as well. Social media is an excellent way to share your content and build more awareness. Enable your corporate website with links to your social media accounts. It will allow visitors to share your content and discover your services beyond the website.

Optimize the website for mobile usage

Half of the overall traffic comes from mobile devices, and that is the main reason to make your website mobile-friendly. Make sure your website loads well regardless of the device and the screen resolution. Also, don’t forget to optimize all the content on your website for better speed performance.

Following these tips, you will be able to create a great corporate website. That will also help you to drive more traffic to your business website and urge newcomers to linger on it and delve deeper into the essence. Ultimately, a corporate website is the face of your business. And thinking about it in advance may help you to escape any significant failures in the future.