6 reasons why businesses need their own mobile app


  • Author David H Hardin
  • Published October 15, 2021
  • Word count 905

One of the key characteristics of today's digital environment is multichannel. Organizing an effective presence in those channels that ensure contact with potential customers is a vital task for any business. To the list of the most powerful tools for contact with the target audience, including mobile accessories. Practically every adult inhabitant of the planet has a smartphone, and this market continues to grow. This is a great argument for betting on mobile technology.

If you are still hesitating over whether or not you should develop your own mobile add-on, in this article we decided to give a list of important benefits, which the presence of mobile add-on can ensure your business.

  1. Increase in sales and expansion of the audience.

This new channel, through which you can increase the profits of the company. Moreover, it can be a very significant increase, depending on how large the potential audience is.

Through push notifications about promotions, discounts and bonuses can motivate customers to buy from you.You can check more about apps here https://applatide.com/ios-app-reviews/ You can directly contact all your customers who have installed your app. For example, thanks to geolocation technology, the company can send special offers to customers who are located in close proximity to their store or offline representation.

Another advantage of apps- the ability to carry out mobile payments, the popularity of which is growing. People no longer want to spend time on trips to stores, because the same items can be bought using a smartphone, drinking beer at home.

Every new user who installs your mobile app enters the field of action of your information space. Therefore it is worth using different methods to increase the number of installations, for example, offering bonuses and discounts.

  1. The marketing and communication channel

Mobile app can be successfully used for commitment to the brand by carrying out various marketing activities. So you expand the audience of potential customers and can build trusting relationships with them.

The fact of launching your own app is an advertising drive in itself, which allows you to take advantage of other marketing tools buy android app installs. For example, you can publish news on thematic resources or send press releases.Especially valuable in this context is the possibility of obtaining a direct call from the users. For example, you can start voting, conduct an inspection, allow the users to report about the mistakes or suggest improvements, etc.

3.Optimization of business processes

You can create an addendum for intercommunication of employees within the entire team, monitoring, and control of any processes, exchange of files and data, aggregation of certain statistics, etc. Mobile app can be effectively used as a tool for the organization and automation of many business tasks. Add-ons for enterprise-sector needs are the most demanded strain in the mobile app development segmentCreating products focused exclusively on the use within the company itself is a quite widespread practice in Western countries. This way you can, for example, ensure smooth communication between employees, regardless of their current location.

  1. Enhancing customer loyalty

Giving your customers the ability to make reservations, order food, or pay for orders via an addendum via their smartphone, the business is getting a powerful tool to increase their loyalty. Include loyalty programs in the mobile extension and share beneficial promotions, discounts, and bonuses with customers.

You can take full advantage of the staffing tools by sending push-notifications about new promotions and discounts. You can offer access to exclusive offers and special bonuses to customers who have installed an add-on.If people want to receive additional information about your company, products, and services that you offer, they can always do through a mobile add-on, in 24/7 mode. Constant interaction increases loyalty, and a good level of loyalty, in turn, stimulates sales.

  1. Source of valuable analytics.

With the help of a mobile app, you can collect a lot of useful information for further analysis. What do customers buy most often? How much time do they spend in the office? Which features are the most demanded and which ones are practically unused?

Looking at how people interact with your add-on, you can see how it can be improved to give them a better experience of interaction, make the program more useful. Understanding your customers is the key to success in any business.You can obtain data on the location of the audience, demographic data, information on interests, and many other interesting statistics, which can be used as a business tool.

6.Competitive advantage

Not all companies, even in popular niches, do not fully exploit the potential of even their sites, not to mention the mobile app. And some do not have them at all, because for one reason or another they consider it unnecessary for themselves. Competition in this area is still low, and it is necessarily worth it.

If you happen to be one of the first to start using mobile add as a marketing and sales tool, you can surely improve your position in the future. In today's highly competitive world it is necessary to use every opportunity to spread information about the brand and increase its recognition.

What companies should think about developing a mobile app?

Not for all of this tool will be sufficiently useful, but there are those for whom the mobile market is particularly promising. Companies that operate in this segment must think about developing their own production of this type, first and foremost.

Studied at University of Southern California (Graduated 2006)I have been working in app promotion services since 2018.

I have experience in mobile application development for 10 years, and more than 100 successful projects

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