Your customer experience includes all points a customer or prospect comes into contact with your company - whether it's digital, verbal, physical, or visual. In essence, the difference comes down to how a customer perceives a brand; a business may think it appears one way to consumers, but to them, it could seem completely different, and it all comes down to how they perceive a business.

Nowadays, traditional marketing isn't effective. The use of experiential marketing is without a doubt more effective than TV, billboards, flyers, and podcasts. Not only does that resonate with consumers today, but it also has a long-lasting impact and influences future purchases more.

By using experiential marketing, brands invite customers to experience their products directly rather than making them observers and hoping traditional marketing efforts will ring true for them. Live events are known to have a greater impact on consumers than television advertising, according to 93% of consumers.

WHY EXPERIENTIAL MARKETING?

An experiential marketing strategy consists of any face-to-face or offline marketing effort to raise brand awareness, generate and nurture business opportunities, and ensure long-term customer loyalty. The 360-degree omnichannel experience is both an individual (activations) as well as a collective (the number of activations).

It is essentially an emotional, physical interaction between customers and brands. Among the other names we can use today for this are:

• Marketing events

• Marketing participation

• Marketing engagement

• In-person marketing

• Marketing loyalty

• Marketing via live events

A key aspect of experiential marketing is involving customers actively in what is being sold in a new and innovative way. In the right hands, digital marketing is a way for consumers to connect with brands in ways they just can't get from standalone marketing channels such as online, television, print, or radio.

Despite the central role of digital and online interaction, particularly viral sharing, a large portion of the emotional resonance that results from good experiential marketing is driven by the physical components a business (or brand) brings to the table. At Creative Roots, we can help you develop a number of materials that are designed to showcase your designs and communicate your intention to your audience or customers in a variety of ways. Large-format prints give your experiential marketing and your brand the weight and perceived value they deserve. In-person interactions are one of the most important ways to differentiate your brand from your competitors. Virtual and online experiences are important for most brands.

Poor Customer Experience Impacts?

A brand that doesn't earn its customers' trust and loyalty could end up:

Leaving for a competitor - 70% of B2B customers leave after experiencing one bad experience. However, due to contract restrictions, the number of people wanting to leave is likely to be higher.

If you cannot get out of your contract, you will probably do more damage to your business by leaving negative reviews - 95% of the time they'll share their bad experiences with others.

Poor Customer Experience Impacts?

A brand that doesn't earn its customers' trust and loyalty could end up:

Leaving for a competitor - 70% of B2B customers leave after experiencing one bad experience. However, due to contract restrictions, the number of people wanting to leave is likely to be higher.

If you cannot get out of your contract, you will probably do more damage to your business by leaving negative reviews - 95% of the time they'll share their bad experiences with others.

Poor Customer Experience Impacts?

A brand that doesn't earn its customers' trust and loyalty could end up:

Leaving for a competitor - 70% of B2B customers leave after experiencing one bad experience. However, due to contract restrictions, the number of people wanting to leave is likely to be higher.

If you cannot get out of your contract, you will probably do more damage to your business by leaving negative reviews - 95% of the time they'll share their bad experiences with others.