As marketers, we live in a time when changes have been constant, and we have to adapt quickly and effectively. In marketing, new strategies and trends change how we must draw, connect with and sell to our customers. However, it's not always enough to keep pace with these transformations. Many search engine optimization companies are coming up these days as well.

In upcoming years, especially in 2022, we will undergo considerable changes due to the roller coaster ride pandemic from the past two years.

This article will discuss what digital marketing trends are to come in 2022.

1. Use other PPC platforms:

When it comes to PPC, you probably only think about google ads; however, this isn't the only PPC network out there. Deciding where to invest in advertising can depend on several factors such as:

a. Platform user base

b. Volume for ad serving

c. Creative opportunities

d. Advertising budget

Other PPC platforms such as Microsoft advertising can give you the advantage of advertising to the remaining one-third of the PPC market and expose a business brand to a different market.

2. Optimized For Mobile

Mobile devices are king. Typically a smartphone doesn't spend more than an hour away from a user's palm, and it is the go-to source for managing day-to-day life. 70% of paid search impressions occur on mobile devices. We encourage you to ensure that your website is mobile optimized. Incorporate mobile devices aspects into your current PPC strategy and keep updated on new trends and features that PPC can offer you when optimizing mobile devices.

Choose your website design company wisely that will make your website well optimized for mobile.

3. Boost Results with AI and Automation

AI can optimize long-tail keywords, which is hard to do with rules-based automation or poorly developed AI automation tools.

Here is how AI and Automation contribute to the cause:

a. A/B ad testing.

b. Automated and intelligent bidding strategies for keywords.

c. Ad performance based on quality score, including ad relevance and CTR estimates.

d. Bid recommendation to achieve maximum traffic.

AI analyzes data and efficiency, supporting how automation aux manages PPC accounts. Any advertisers benefit from AI and automation optimize better performance, such as:

i. CTR

ii. BIDS

iii. Targeting

4. Include Video Ads

Across the globe, over 665 billion households own smart TVs; with more people staying home due to covid, it has become their go-to source of entertainment, especially with YouTube at number one on the list of channels used. What does this mean?

The idea here is to create video advertising content to promote brands through the internet, and this is to be able to display advertising campaigns on different streaming platforms.

5. Consider Voice Assistants

Alexa, Cortona, Siri, and Google are sure that you use at least two of these voice assistants to perform voice searches from your phone, laptop, smart device, or TV. Speaking comes more naturally and is relatively effortless than typing, which is why voice search makes perfect sense. It's a brilliant technological innovation that it's already altering how we communicate digitally.

Include an ad group that focuses on conversational keywords:

a. Long-tailed keywords

b. Question Oriented Keywords

6. Create Shorter Video Ads

Six seconds, that's all you have to make a good impression. It may seem short, but it has become a marketing success. 25% of adults say they will close out a video after only 10 seconds. So if you are going to advertise PPC video ads, then ensuring you stick to short video ads is key to engaging audiences that will convert.

7. Focus Less on Sound

As a consumer, what do you prefer: a video on mute by default and captions of going through an embarrassing moment with video AD playing full blast?

You are not alone. 66% of people hate it when video ads automatically play with sound. So, on top of ensuring our video ads are short, keep in mind that it should sell a product or service without sound.

8. Advertise in Video Games

As the covid19 pandemic continues, gamers will invest more time online playing video games and are more likely to be exposed to in-game display ads most frequently.

Consider the variety of ad formats available throughout the behavior of gamers.

a. Interstitial ads during game breaks

b. Reward ads: win currency for mobile app consumption. c. Banner ads: Traditional banners shown in games.

Mobile app development companies that also deal with digital marketing and advertisement, can benefit from this suggestion the most.

Consumers will continue to become more demanding. That's why it's soundest to start 800 adopting alternative advertising methods experiment measures, and ensure they work. It's essential to be aware of what friends are coming up in the future so you can prepare for them now and stay ahead of the competition. As a marketer, you must continue to adapt and find ways to cater to the growing demands of the consumer.

To prepare yourself and your business for future surprises, keep these trends in mind.

Thanks for Reading!