StoryBrand: Brand Message Guide To Reach Your Customers

BusinessMarketing & Advertising

  • Author Lawrence Bryan
  • Published November 25, 2022
  • Word count 436

Are you struggling to connect with your target audience and increase your sales? The answer may lie in clarifying and communicating your brand message using the StoryBrand framework.

Created by bestselling author Donald Miller, the StoryBrand framework helps businesses clarify their message by framing it as a "hero's journey" for their customers. By understanding the customer as the hero and positioning your brand as a guide, you can better resonate with and serve your audience.

What Is the StoryBrand Framework?

The StoryBrand framework has seven key elements: a character (your customer), a problem, a guide (your brand), a plan, a successful call to action, and the results of following that call to action. This framework helps businesses clearly communicate how their product or service solves the customer's problem and guides them towards success.

In addition to clarifying your brand message, the StoryBrand framework also helps create cohesive branding across all marketing materials, from website copy to sales scripts.

How Can You Implement the StoryBrand Framework?

To start implementing the StoryBrand framework in your messaging, ask yourself these questions:

  • Who is my customer?

  • What problem do they have?

  • How does my brand guide them to solve that problem?

  • What is my unique plan or solution?

  • What call to action will lead to successful results for the customer?

How Story Works: An Example

Let's say you own a landscaping business. Your customer might be a homeowner who wants a beautifully maintained yard but doesn't have the time or skills to do it themselves. Your brand, as their guide, offers a plan for regular lawn care and maintenance services. The successful call to action is for the homeowner to sign up for your services, resulting in a lush, well-manicured lawn.

By positioning your brand as the guide and clearly communicating how you can solve the customer's problem, you will resonate with and attract your target audience.

Ready to clarify your brand message and increase sales using the StoryBrand framework? Contact us today to learn more about our StoryBrand branding services.

Once you have answers to these questions, incorporate them into all aspects of your branding and marketing efforts. Your website copy should clearly state the problem your customer has and how your brand guides them towards success. Your sales script should position your product or service as a solution to the customer's problem. And all messaging should have a strong call to action for the customer to take advantage of your solution.

By using the StoryBrand framework, you can better connect with and serve your customers, leading to increased sales and overall business success.

“Lawrence Bryan is a Professor of Anthropology at UCLA and author of Insights Into Our Past: Tracing the Legacy of Intergenerational Trauma in 19th Century America.”


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