If you’re a business owner, influencer, or marketer, chances are you’ve heard about the importance of video content. Content creators are finding new ways to leverage video with more frequency than ever before. In fact, according to a report by Cisco and Ooyala, 64% of all internet traffic will be from video by 2021. That means it’s time for marketers everywhere to get visual! But for many people, creating a video can feel like a daunting task. Maybe you don’t feel camera-ready or your green screen isn’t coming to you in an accessible version. Perhaps you fear being on camera or simply aren't sure where to begin. Whatever the reason might be, there are so many people who have these same fears and reservations when it comes to making videos that we wanted to break it down for you step by step.

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Why Video Marketing Is Important for Your Business

Before we dive into the step-by-step process of creating a video, let’s first discuss why video is so important in the first place. Video marketing is important for a variety of reasons, including increased brand awareness and customer retention. First off, video is more likely to be shared than other types of content. If a customer likes what you have to say and wants others to see it, they’re more likely to click that share button if your content is in video form. Video is also more likely to appear at the top of search engine results. Google has been pushing video content for quite some time now and has even created a new algorithm called the “Hummingbird” update specifically for video content. And lastly, video is proven to increase your brand awareness. With all these statistics, it’s clear that your business needs video.

Step 1: Find Your Audience’s Pain Point

Before you begin filming, you should first determine what your video is going to be about. This is known as the topic of your video. You want to pick a topic that resonates with your audience. Start by asking yourself questions like: What are the biggest issues facing my audience? What struggles do they go through on a daily basis? What are the things they want help with most? Once you identify a topic your audience will relate to, you’ll also be able to identify your video’s objective. Your video’s objective is the action you want your audience to take after watching it. For example, let’s say you want to inform your audience about the best way to clean their makeup brushes. Your objective would be to get your audience to take some sort of action after watching the video, such as following a specific cleaning method.

Step 2: Define Your Video’s Goals

Once you’ve determined what your video’s topic is and its objective, you’ll also want to determine your video’s goals. Your video’s goals are the metrics you want your video to accomplish. For example, let’s say you want to increase the number of people who subscribe to your channel. You could create a video that teaches your audience about the best makeup brushes for every skin type. Now, each time you upload a new video to your channel, you can reference this goal in the title. When you upload the video, make sure to use the appropriate tags for search engines so your video can be discovered by potential subscribers.

Step 3: Find the Right Tools for the Job

Now that you know what your video’s topic is, its objective, and its goals, you’ll want to start thinking of the right tools to use. There are a variety of tools you can use to create your video. You can use tools like: - A green screen- - A green screen is a must-have tool if you want to create high-quality videos at home. It allows you to place yourself in various images or scenes, which means you don’t need to travel to different locations to film. - A camera- - You can use your smartphone to film your video, but you should also consider investing in a DSLR camera. DSLR cameras can help you film high-quality videos that look professional. - A mic- - A good microphone can help you sound like a pro and make it easy for your audience to hear you clearly, even if you’re filming in a loud environment. - A script- - If you’re new to being in front of the camera, you may want to write out a script so you know exactly what to say. This will help you feel more comfortable on camera and help you avoid any verbal slip-ups. - A green screen backdrop- - If you don’t have a green screen yet, you can purchase a green screen backdrop to place behind yourself while you’re filming. - A storyboard- - If you want to create an animated video, you’ll want to storyboard your video first so you know exactly what you want your video to look like.

Step 4: Write a Script

This might seem like a no-brainer, but it’s important to write a script for your video. A script will help you stay organized and know exactly what you want to say in your video. You can use a word processor or a script writing software to help you write your script. Once you’ve written your script, go through it and remove anything that isn’t necessary. You don’t want to sound like you’re reading from a textbook! While writing your script, try to keep your video’s goals in mind. You don’t want to introduce too many topics in one video because it will make it difficult for your audience to follow along and take action.

Step 5: Filming and Editing

Once you’ve written your script and gathered all of your equipment, you’ll want to film your video. When filming, make sure to keep these tips in mind: - Be authentic- - A key component to any successful video is being authentic. If you try to force yourself to be someone you’re not, your audience will be able to sense it. - Be yourself- - Instead of trying to be someone else, try to be more of the version of yourself that you’re comfortable being. - Be enthusiastic- - If you’re excited about what you’re talking about, your audience will be able to tell. - Have a good camera angle- - If you’re filming with your smartphone, make sure to hold the camera at eye level with you and the person you’re filming with. You don’t want to position your camera too low or too high.

Step 6: Editing Your Video

Once you’ve finished filming, you’ll want to edit your video. You can use editing software, like Final Cut Pro, Adobe Premiere, or iMovie, or you can upload your video to a video editing website, like Wideo, to have someone else do the editing for you. Once your video is edited, it’s time to upload it to the internet. If you’re uploading your video to YouTube, you’ll want to make sure you include a title, description, and tags. You can also upload your video to other platforms, like Facebook, Instagram, and Twitter, to get even more views.

Conclusion

Now that you have a better idea of the step-by-step process of creating a video, you can start brainstorming topics for your videos. Remember that video can be used for so many different purposes, so don’t feel like you have to stick to one topic. You can create videos on topics like product launches, company culture, or brand origin stories. Once you create a video, you can use these tips to help you succeed. Video marketing is proven to be a more effective way to connect with your audience than other forms of content.