PDCA Cycle

BusinessMarketing & Advertising

  • Author Amjed Abdul Raheem
  • Published February 11, 2023
  • Word count 899

The concept was first developed by Dr. Williams Edwards Deming, a management consultant, in the 1950s.

The PDCA cycle, often known as the Deming cycle, is a management technique for evaluating and improving business processes and services. It is iterative and must be practiced on a regular basis to produce better results. Many organizations use it, especially at the start of a transition.

Important Takeaways

The Deming cycle, often known as the PDCA cycle, is a well-known management technique that consists of four steps: 'Plan, Do, Check, and Act.'

There is frequently confusion between the 'do' and 'act' stages. The difference is in the implementation time.

The Deming PDCA cycle is a cyclical or recurring process, which means it needs be applied regularly for successful employment.

Though the PDCA cycle has numerous advantages, it also has significant downsides. Some management philosophers and theorists contend that the system is slow and can stifle progress by becoming routine.


Before you can make any changes to the process, you must first identify the specific concerns that will be addressed.

You may utilize something like the 5 Whys analysis to uncover a clear problem you're seeking to tackle. The methodology's gist is that you keep asking "why" until you find the fundamental cause of any problem.

As an example...

  • Why?

Sales declining Because the sales staff is underperforming.

  • Why?

The new leads are uninterested and cold

  • Why?

The marketing department started working with new affiliate lead generation partners

  • Why?

The finance department rejected the tender from the older partner, The partner firm increased its fees by 15%.


To do in a management context implies to carry out the plan and work. This is most likely the part that requires the most action and activity. Execution is to an organization what a train is to people in that it moves the organization ahead. However, excellent planning is essential for proper implementation and performance. Every unit should follow the plan and check the boxes on a regular basis. In addition to working, it is required to record performance statistics.


You may compare your new process to the old one now that you have empirical data on how well it works.

However, it is necessary to be extremely critical of this section. At first inspection, your solution appears to be working properly. However, you may later learn that it only works in the short term.

For example, your new method may allow you to enhance product output. While this may appear to be wonderful at first, you may eventually discover that the new technique has a considerably higher defect rate, leading you back to square one.

So, unless you're quite convinced that the solution you're employing is the finest one, you should think about other options.


The cycle is completed with the final step. Acting entails correcting the identified flaws. This stage is frequently confused with the second step of doing. Though the linguistic meaning is the same, the execution time differs. Acting on errors makes a system more efficient and a project more successful. Most firms already have a plan in place to correct the errors or implement a new system. Acting can assist organizations in lowering costs, better utilizing resources, and achieving better results.


Now, let's look at some PDCA cycle examples.

Exemplification #1

Let's start with a basic hypothetical scenario. Miswag is a well-established company in Iraq that specializes in e-commerce. It wishes to grow its market into numerous local markets. The management chooses a team of 60 workers from several departments and assigns them a 9-month deadline.

To begin the project, the team recruits ten people from Anbar, Basra, and Erbil. They use the Deming cycle, and the operation's blueprint is ready in a month. They complete the plan ahead of schedule. They must, however, continue to follow the cycle in order to achieve their goals.

Exemplification #2

Recently, the BALY firm, one of Iraq's largest delivery and eating services. It is the market leader in vehicle reservations and food delivery, as well as a variety of other services such as bicycle taxi transportation and item delivery in Iraq

To manage the data, the collaboration is likely to use the PDCA cycle of quality management. It will also use other methodologies, such as the GROW (Goal - Reality - Options - Will) model, to help with data integration and analysis. As a result, the company's market revenue is predicted to expand by 13.41% between 2020 and 2025.

How do you implement the system in the market to expand the market in local markets? Consider the northern market.

The northern market, for example, could be advantageous (how will the model be used for the northern market)

Deming Cycle Advantages and disadvantages

Now, let's look at some of the advantages of the PDCA cycle:

It can aid in cost reduction and resource conservation.

It has the potential to increase earnings and achieve goals.

It also encourages the continuous development of organizational procedures.

It also aids in the faster detection of faults, allowing for speedier repair.

The following are some of the disadvantages of the PDCA cycle:

Incorrect implementation can be detrimental.

Some say it can also stifle creative thought in certain contexts and limit concentration to the four processes.

Some argue that the process will take a long time.

The method may not place a high value on the human resources involved.

I’ve amassed over 6years’ experience. I’m passionate about translating visions and objectives into reality, offering tangible results in line with client expectations.

Although deeply passionate about my area of expertise, I’m also passionate about! If you think I may be a good fit for your company, or if you’d like to get together and chat over a slice of homemade chocolate cake, email me at amjedraheem@outlook.com.

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