10 Key Social Media Graphic Design Trends To Make Your Brand Stand Out

BusinessMarketing & Advertising

  • Author Babajide Olowookere
  • Published March 13, 2023
  • Word count 1,242

As a business owner, it’s important to stay up-to-date on the latest social media graphic design trends. That way, you can make sure your brand stands out from the competition.

Here are some key social media graphic design trends:

  1. Bold Colors and Patterns

  2. Simple Designs

  3. Minimalist Graphics

  4. Animated GIFs

  5. User-Generated Content

What are graphic design trends?

In order for your brand to stand out on social media, you need to be aware of the latest graphic design trends. Here are some key trends to watch out for:

  1. Minimalism: Less is definitely more when it comes to graphic design. A minimalist approach can help your brand look sleek and modern.

  2. Geometric shapes: simple geometric shapes are having a moment in graphic design right now. Think clean lines and simple patterns.

  3. Bold colours: Bright, bold colours are a great way to make your brand stand out on social media. Use them sparingly, though, or you risk overwhelming users.

  4. Unique fonts: Choose unique fonts that reflect your brand’s personality. Avoid using specific “social media fonts” that everyone else is using – they’ll just make you look like everyone else.

  5. Authentic imagery: Social media is all about authenticity, so make sure your graphics reflect that. User-generated content can be particularly effective here.

10 of the Most Popular Social Media Graphic Design Trends

  1. Flat Design

Flat design has been one of the most popular graphic design trends for a few years now, and it doesn't show any signs of slowing down. This clean, minimalistic style is perfect for social media, where users are looking for a quick and easy way to consume content.

  1. Bold Colours

Bold colours are another trend that is perfect for social media. With so much content being shared on a daily basis, it can be hard to make your brand stand out. But with bold colours, you can grab attention and make your content more engaging.

  1. Minimalist Graphics

Minimalist graphics are also perfect for social media because they're quick and easy to consume. This trend is all about communicating your message with as few words and visuals as possible - which is exactly what users want on social media.

  1. Augmented Reality Effects

Augmented reality is slowly but surely becoming more popular, and we expect more brands to use this technology in their marketing campaigns. With augmented reality effects, you can take your social media graphics to the next level and give users an interactive experience that will really make your brand stand out.

  1. Flat Lay Imagery

Flat-lay imagery is one of the most popular social media graphic design trends right now. This style of image is perfect for showing off products and highlighting details. To create a flat lay image, simply lay your products out on a flat surface and take a photo from above. Be sure to style your products in a creative way that will stand out and attract attention. Use props and other elements to add interest and texture to your image.

  1. Bold Colors and Gradients

Bold colours and gradients are one of the key social media graphic design trends that can help your brand stand out. In a sea of businesses, all vying for attention, using bright and eye-catching colours is a great way to make your company’s graphics stand out.

There are a few things to keep in mind when using bold colours in your designs. First, you want to make sure the colours you use complement each other and aren’t too jarring.

You also want to avoid using too many different colours as that can be overwhelming. Try to stick to 2-3 main colours with 1-2 accent colours.

When it comes to gradients, they can be a great way to add dimension and depth to your designs. Gradients can also be used to add a subtle pop of colour. Again, when using gradients, you want to make sure the colours complement each other and don’t clash.

Both bold colours and gradients can be used in a variety of ways across all social media platforms. Utilize these key trends in your next social media design and see how they help your brand stand out from the rest!

  1. High Contrast Images and Patterns

In order to make your brand stand out on social media, it is important to use high-contrast images and patterns. This will help your visuals to pop and grab attention.

Some tips for creating high-contrast images:

  • Use a limited colour palette

  • Go for bold colours

  • Create a graphic or pattern with high contrast

  • Use light on dark or dark on light

Make sure that your images are not only high in contrast but also visually appealing and on brand. Use colours and patterns that reflect your brand’s personality, and consider adding a call to action to ensure that your audience knows what you want them to do next.

  1. Geometric Shapes and Illustrations

Social media graphic design trends are beginning to take shape. Geometric shapes and illustrations are two key trends that are emerging as popular ways to make your brand stand out in the social media landscape.

Geometric shapes add a sense of order and structure to your designs, while also providing a playful element that can set your brand apart from the competition. Illustrations can be used to tell a story or get a message across in a more interesting and visually appealing way than plain text.

When used together, these two design trends can create stunning visual graphics that will grab attention and help you stand out in the ever-changing social media landscape. So, if you're looking to give your brand a boost in 2020, consider incorporating geometric shapes and illustrations into your social media strategy.

  1. Memes, GIFs, and Cinemagraphs

In today's social media landscape, it's all about standing out from the crowd. And one way to do that is to create eye-catching graphics that capture attention and spark interest.

One trend that is currently popular is using memes, GIFs, and cinematography in your social media posts. These types of graphics are often humorous or visually appealing and can help you stand out from the more traditional images and videos that others are posting.

If you're not sure how to get started with this trend, take a look at some of the examples below. With a little creativity, you can come up with your own unique spin on this trend and make your brand stand out on social media.

  1. Vintage Aesthetic Graphics

The vintage aesthetic is all about making your graphics look like they came from a different era. This can be achieved by using filters, textures, and retro fonts. For a vintage graphic, you might want to use an old photo or illustration and give it a distressed look. This trend is great for brands that want to make their products feel nostalgic or old.

Experiment with different types of visuals and see what works best for your brand. With a little creativity, you can make your social media graphics really stand out from the rest.

Conclusion

With the ever-evolving social media landscape, staying on top of the latest trends can help you make your brand stand out. I hope that my list of 10 key social media graphic design trends has given you some useful insight into what to look for when you are creating content. Are there any other graphic design trends you are currently engaging in? Let me know in the comments below!

Design professional with over 10 years of experience specializing in user-centered designs. I am known for my extraordinary design expertise, leadership, and productivity. I constantly feed my yearning for professional development by enhancing my exceptional creativity, design, and branding skills as I juggle a demanding workload with speed and endurance.

Believe me, I love what I do!

www.jidedci.com

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