How HARO Can Help You Get Media Exposure

Are you looking for a way to get your expertise or brand featured in the media? One of the best ways to do that is through HARO, or Help a Reporter Out. HARO is a platform that connects journalists and reporters with sources who can provide information and insights for their articles. In this article, we'll explore what HARO is, how it works, and how you can use it to get media exposure.

What is HARO?

HARO was created in 2008 by Peter Shankman as a way to help reporters and sources connect more easily. Since then, it has grown into one of the most popular platforms for media relations. The platform is free to use and is available to anyone who wants to sign up as a source.

How does HARO work?

HARO works by sending out daily emails to sources with a list of queries from reporters who are seeking sources for their stories. The queries cover a wide range of topics, from business and finance to health and wellness. When you receive an email with a query that matches your expertise, you can respond to the reporter with your insights and contact information. If the reporter likes what you have to say, they may use your quote or information in their article, which can lead to valuable media exposure for you or your brand.

How to use HARO to get media exposure

To use HARO to get media exposure, you'll need to sign up as a source and start responding to queries that match your expertise. Here are a few tips to help you get the most out of HARO:

Set up a HARO email filter: HARO sends out three emails a day, and not all of them will be relevant to your expertise. To save time and ensure that you only see the queries that matter to you, set up a filter in your email client that sends all HARO emails to a specific folder.

Respond quickly: Reporters often receive dozens of responses to their queries, so it's important to respond quickly to increase your chances of being chosen. If you wait too long, the reporter may already have found another source.

Be concise: Reporters are often working on tight deadlines, so it's important to be concise and to the point in your response. Keep your answers short and focused on the question at hand.

Provide value: To increase your chances of being featured in the article, make sure to provide value in your response. Give the reporter a unique perspective, valuable insights, or relevant data that they can use to make their article more interesting and informative.

Follow up: If a reporter uses your quote or information in their article, be sure to follow up with a thank-you email. This can help to build a relationship with the reporter and increase your chances of being featured in future articles.

Conclusion

HARO is a powerful tool for anyone who wants to get media exposure for their brand or expertise. By responding to queries from reporters and providing valuable insights and information, you can increase your chances of being featured in articles and getting your message out to a wider audience. If you're not already using HARO, it's definitely worth signing up and giving it a try.