Link Building Tips That Will Work in 2023

BusinessMarketing & Advertising

  • Author Andrew Lang
  • Published March 13, 2023
  • Word count 952

Ah, the elusive art of link building. It's the SEO tactic that's been around since the dawn of the internet, yet it remains one of the most challenging aspects of digital marketing. But fear not, my dear website owner, for I have some tips and tricks that will help you build links like a pro in 2023. And don't worry, I'll try to make it as humorous as possible. Let's dive in!

First and foremost, let's address the elephant in the room: link building is hard. Like, really hard. It's a lot like trying to get a date in high school. You have to put yourself out there, make connections, and hope that someone takes notice. But unlike high school, you can't just rely on your good looks and charm. You need to have something of value to offer.

So, how do you offer value in the world of link building? The answer is simple: create amazing content. Yes, I know, that sounds like a boring answer. But trust me, it's the key to success. In 2023, the internet is going to be more crowded than ever. There will be millions of websites out there, all vying for attention. The only way to stand out is by creating content that is truly remarkable.

Think about it this way: would you rather link to a website that has a bunch of generic, keyword-stuffed blog posts, or would you rather link to a website that has a well-researched, thought-provoking article that makes you say "Wow, I never thought of it that way!"? I'm guessing you'd choose the latter. So, focus on creating content that is valuable, shareable, and unique.

Now that you have amazing content, how do you get other websites to link to it? That's where outreach comes in. Outreach is the process of reaching out to other websites and asking them to link to your content. It's a lot like asking your crush to prom, except you're asking a website to give you a backlink. And just like with prom, there's a right way and a wrong way to do it.

The wrong way to do outreach is by sending a generic email that says something like "Hey, can you link to my website? Thanks!" That's like asking your crush to prom by saying "Hey, wanna go to prom with me? Thanks!" It's not going to work. Instead, you need to personalize your outreach emails and make them relevant to the website you're reaching out to.

For example, if you're trying to get a backlink from a website that talks about hiking, you might say something like "Hey, I noticed that you wrote an article about the best hiking trails in California. I recently wrote an article about the best backpacks for hiking, and I thought it might be a good fit for your readers. Would you be interested in taking a look?" See how that's personalized and relevant? That's the kind of outreach that gets results.

But what if outreach isn't working for you? What if you've sent out dozens of emails and haven't gotten a single backlink? Don't worry, there are other tactics you can try. One of my favorites is guest blogging.

Guest blogging is the process of writing an article for someone else's website and getting a backlink in return. It's like going on a blind date, except you get a link instead of awkward small talk. To find websites that accept guest posts, just do a Google search for "guest blogging + [your industry]." For example, if you're in the fitness industry, you might search for "guest blogging + fitness." Then, reach out to those websites and pitch them a guest post idea.

The key to guest blogging is to make sure that your article is high-quality and relevant to the website's audience. Don't just write a generic post and slap a link in it. Take the time to research the website's audience and tailor your post to their interests. And make sure that your link is naturally included in the post, rather than just tacked on at the end.

Another tactic to try in 2023 is broken link building. Broken link building is the process of finding broken links on other websites and reaching out to the website owner to suggest a replacement link (which just happens to be to your own website). It's like playing the hero and saving someone from a bad link.

To find broken links, you can use a tool like Ahrefs or SEMrush. Just enter a website's URL and look for broken links in the "backlinks" or "referring domains" section. Then, reach out to the website owner and suggest a replacement link.

Finally, let's talk about social media. In 2023, social media is going to be more important than ever for link building. Not only does social media help you promote your content and get it in front of more people, but it also helps you build relationships with other website owners and influencers in your industry.

The key to social media link building is to be active and engaged. Don't just post your own content and hope for the best. Take the time to interact with other people in your industry, share their content, and build relationships. The more you give, the more you'll get in return.

In conclusion, link building in 2023 is going to be challenging, but it's not impossible. The key is to focus on creating amazing content, personalizing your outreach, and building relationships with other website owners and influencers in your industry. And remember, link building is a lot like dating. You need to put yourself out there, be persistent, and always be looking for new opportunities. Good luck, and happy link building!

I've been developing websites and creating content for them for over 20 years. I love to travel, write music, develop websites. Some sites I've developed/contributed to include webdesignlistings.org and seolist.org.

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