As digital marketing agencies, we live in an era of constant change, and we need to adapt rapidly and effectively. Recent developments and trends in marketing change how we must attract, interact with, and sell to our customers. However, keeping up with all these latest trends isn't always possible. Many new search engine optimization companies are springing up these days. 

And it’s expected to see significant changes in the next years, particularly at the end of 2023, as a result of the pandemic's roller-coaster journey over the last two years. So, this article will let you walk through the top 7 digital marketing trends of 2023.

1. Creating Video Content

Video marketing has become increasingly popular in recent years, and it's not showing any signs of slowing down. However, attention spans are getting shorter, which means that businesses need to find ways to make their video content more concise and to the point. 

According to recent statistics, 80% of consumers prefer to watch a brand's video rather than read a blog post. Moreover, videos that are 15 seconds or less are shared 37% more often than longer videos. 

This is why, agencies like Tecmyer, a digital marketing agency Melbourne focus on creating shorter videos that are engaging and to the point, to capture the audience's attention, and keep them interested.

2. Making Use of ChatGPT 

ChatGPT made a stir last year, and in the coming years will most likely see the chatbot's capabilities for digital marketing fine-tuned.  More digital marketers will be able to leverage the potential of AI technology as they join the community of 1 million users who first hopped on ChatGPT and continue to work with the language processing tool. 

Although the language processing and generation tool can speed up some forms of communication, every digital marketer at a digital marketing agency Melbourne must tread carefully, ensuring that all content generated by the app technology is thoroughly edited for clarity and fact-checked properly.

3. Optimizing for Mobile

Mobile gadgets are king. A smartphone hardly spends more than an hour away from a user's palm, and it is the primary source for managing daily life. Mobile devices account for 70% of sponsored search impressions. 

Experts at Digital Marketing Agency Melbourne strongly recommend to make your website mobile-friendly. Integrate mobile device characteristics into your current PPC strategy, and stay up to date on new trends and features that PPC may provide when optimizing mobile devices.

However, mobile usage has also surpassed desktop usage in recent years, and it's not going to slow down anytime soon. To stay ahead of the game, digital marketing agencies need to focus on optimizing their content for mobile devices. 

4. Automating and Personalizing Email Marketing

Despite the fact that email marketing has been around for decades, it is still one of the most successful ways to contact clients. However, sending generic emails to a broad audience is no longer enough. To stand out in 2023, digital marketing agencies need to focus on automating and personalizing their email marketing campaigns.

This means segmenting their audience based on interests, behavior, and demographics, and tailoring their email content accordingly. Moreover, using automation tools can help businesses like digital marketing agency Melbourne save time, reduce errors, and send emails at the right time for maximum impact.

Recent statistics revealed that personalized emails deliver six times higher transaction rates than generic emails.

5. Considering Voice Assistants

Alexa, Cortona, Siri, and Google, we're confident you utilize at least two of these voice assistants to execute speech searches from your phone, laptop, smart device, or television. 

Speaking comes more easily and is less difficult than typing, so voice search makes perfect sense. It's such a remarkable technological advancement that it's already changing the way we communicate digitally.

6. Investing in Content Creators + Influencers

According to recent HubSpot research on marketing industry trends, one in every four marketers already uses influencers to promote their content or goods. That trend is expected to continue in 2024 when 17 percent of marketers will engage in influencer marketing for the first time. 

Investing in partnerships with influencers and content producers may provide you with a twofold benefit because these campaigns frequently involve short-form video, which is one of the top trends for 2023.

7. Putting Brand Values in the Spotlight

As every Digital Marketing Agency Melbourne aims to separate itself from the competition, the continuing humanization of brands will be at the center of many of their initiatives in 2023. Following the social justice movement of 2020, digital marketers will increasingly be tasked with ensuring that a brand's values are at the forefront of their marketing activities.

Thence, likewise a great digital marketing agency Melbourne, you must continue to adapt and develop strategies to meet the consumer's ever-increasing needs. Keep these trends in mind to prepare yourself and your business for potential surprises. If you don’t know how to utilize these trends in your strategy, team up with Tecmyer today!