Explainer Video Scripts - Writing an Effective Script for an Explainer Video

BusinessMarketing & Advertising

  • Author Eric William
  • Published August 20, 2023
  • Word count 628

In the world of marketing, explainer videos have become a powerful tool for engaging audiences and conveying important messages in a concise and visually appealing manner. However, creating an effective explainer video requires careful planning and a well-crafted script. In this article, we will guide you through the process of writing an impactful script for your next explainer video.

Understanding Your Audience

Before diving into the scriptwriting process, it's crucial to have a clear understanding of your target audience. What are their pain points? What are their goals and aspirations? By identifying and empathizing with your audience, you can tailor your script to resonate with them on a deeper level.

Define Your Objective

Every explainer video should have a clear objective. Do you want to introduce a new product or service? Educate your audience about a complex topic? Drive conversions? Defining your objective upfront will help you stay focused and ensure that your script aligns with your goals.

Keep it Concise and Engaging

The key to writing an effective script for an explainer video is to keep it concise and engaging. Remember, you have a limited amount of time to capture your audience's attention and deliver your message. Aim for a script that is around 125-150 words (for a 60 second script), ensuring that every word adds value and contributes to the overall flow of the video.

Grab Attention with a Compelling Hook

In the first few seconds of your video, you need to grab your audience's attention and make them want to keep watching. Start with a compelling hook that addresses their pain points or presents an intriguing question. This will pique their curiosity and encourage them to stay engaged throughout the video.

Tell a Story

Humans are wired to respond to stories. Incorporating storytelling elements into your script can help create an emotional connection with your audience. Consider using a narrative structure that introduces a relatable protagonist, presents a problem, and showcases how your product or service can provide a solution.

Focus on Benefits, not Features

When discussing your product or service, focus on the benefits it offers rather than simply listing its features. Help your audience understand how your offering can solve their problems or improve their lives. Highlight the value and unique selling points that set your product apart from competitors.

Use Conversational and Clear Language

Avoid using jargon or complex language that may confuse or alienate your audience. Keep your script conversational and use clear, concise sentences. Use language that your target audience can easily understand, ensuring that your message is delivered effectively.

Incorporate a Call-to-Action

A strong call-to-action (CTA) is essential for driving the desired action from your audience. Clearly state what you want them to do next, whether it's visiting your website, signing up for a newsletter, or making a purchase. Make the CTA compelling and provide a sense of urgency to encourage immediate action.

Review, Revise, and Refine

Once you have completed your script, take the time to review, revise, and refine it. Read it aloud to ensure it flows smoothly and sounds natural. Remove any unnecessary words or phrases that may distract from the main message. Seek feedback from colleagues or trusted individuals to gain different perspectives and make necessary improvements. If you have access to members of your target audience, run it by them to see if it makes a compelling case to them.


Writing an effective script for an explainer video requires careful planning, understanding your audience, and crafting a concise, engaging story. By following these guidelines and incorporating these key elements, you can create a script that captivates your audience, delivers your message effectively, and drives the desired action. So, grab your pen and start writing your next explainer video script to revolutionize your marketing efforts.

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Check out this article to see examples of explainer video scripts & the videos they were turned into.

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