The Cruise Industry Steams Towards the Digital Frontier
- Author D Edward Levy
- Published December 24, 2024
- Word count 779
The cruise industry continues to see positive forward momentum as demand for all-included cruising experiences grows. The category itself is a bright spot in the travel industry seeing 31.7 million seaborne passengers in 2023, surpassing pre-pandemic levels by 7%. The outlook is even sunnier with cruise capacity expected to grow 10% through 2028 (CLIA). One area of opportunity for the cruise industry is digitization. Over 75% of cruise bookings are still completed offline (Phocuswire) which leaves room for improvement on streamlining and expediting the actual purchasing process when it comes to cruising. Complex itineraries, extensive add-ons and options as well all overall age demographics may be the cause but with technology, cruise lines can deliver an elevated purchasing experience that could possibly increase overall transactions and passenger loyalty.
The Preference for Offline Transactions
Phocuswire’s data suggests that the majority of cruise shoppers prefer to complete the transaction by offline means, usually with a travel agent either in person or over the phone. Cruise purchases by nature are more complex than other types of trips due mainly to all the components that make up a complete journey. Preference for offline transactions could be due to:
Complexity of a multi destination itinerary
Synchronizing air and ground transportation correctly for embarkment and disembarkment
Multiple cruise options and add-ons that may seem overwhelming
Understanding cabin location on the ship and the travelers own preferences
Documentation for travel l
Demographics are also a factor in preferences for online transactions. The growing ‘first-time cruisers’ segment may find the entire research and buying process daunting as well as aged consumers who may be less apt to embrace technology.
Enhancing the Experience Through Technology
The overall preference for offline cruise transactions has created opportunities for innovation in the way cruise customers research and purchase cruises and cruise products. For cruise lines, streamlined purchases and elevated experiences before the trip can potentially generate more bookings through reputational marketing and increased customer loyalty. Overcoming the challenges in cruise purchasing can be achieved through dedicated platforms that deliver interfaces and menu systems that are optimized for the nuances of cruising vacations. Elements such as video tutorials, virtual checklists and on demand assistance can add value and convenience to the cruise customer’s experience and positively influence buying decisions. Layout, accessibility and functionality are key priorities for consumer facing technology when purchasing complex travel products such as cruises and associated cruise products. Mobile applications should also reflect ease and convenience to capture potential ‘spur of the moment’ and other high velocity purchasing decisions. Travel consumers in most other segments have shown strong preferences for online purchases and optimizing cruise related transactions will drive adoption higher in the category.
AI and Cruising?
One of the biggest challenges in booking a cruise is coordinating different modes of transportation along with the various aspects of the cruise itself. Recent innovations in Artificial Intelligence have proven that the technology can provide valuable benefits to the travel industry. For complex bookings such as cruises, AI can perform many different tasks and searches in a matter of seconds and can take inputs from users in a variety of formats. Travel consumers who may be apprehensive to technology can easily speak their requests into an AI interface and the platform can perform all the necessary functions, bookings and even handle payments in one session. AI infrastructure can also provide fast research of cruises, destinations, excursions and other options and accessories that can elevate the experience. AI’s easy to use and high level of engagement positions it as a perfect complimentary technology in the digitization of the cruise business.
Room for Improvement
A consistently growing market and ‘new to cruising’ demographic has created more opportunities for the cruise industry and one untapped avenue is the digital frontier. With over 3 quarters of cruises booked offline, the industry has room to improve the research and purchasing experience through technology. The complexities of booking a cruise push most consumers to traditional methods of purchasing travel but technology can easily streamline the process and provide elevated service and experiences for traveling consumers that prefer to utilize digital interfaces for travel. Category specific platforms that have easy to use ‘ladder’ or ‘tree’ type menu systems can cater to individuals who may not normally use online means. AI powered infrastructure can deliver concierge type services to cruise shoppers and can complete entire bookings, including air transportation, cruise add ons and shore excursions. Using technology to sell and market cruises and cruise products can open up new markets for cruise lines and potentially increase bookings as well as passenger loyalty. Digitization of the cruise research and purchases can also save companies time and money with automated purchasing and marketing solutions.
Visit TravelTechnologySolutions.net for more travel technology news and content.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Unlocking Inner Beauty: The Science of Stronger Hair, Radiant Skin, and Resilient Nails.
- The Secret to Silky Skin: Modern Hair Removal Solutions Explained.
- Wildly Elegant: Why Antelope Carpet Is the Ultimate Patterned Carpet for Luxury Homes
- Automatic Driving Lessons in Glasgow: Your Top FAQs Answered by Autogear Experts
- FAQ Guide: Everything Caledon Homeowners Should Know About Choosing Lighting from Fehmi Lights
- The Evolution of Compact Cinema Cameras: From Studio Rigs to Agile Setups
- Smooth Confidence: The Ultimate Guide to Effective Hair Removal.
- The Natural Path to Stronger Hair, Glowing Skin, and Healthier Nails.
- Smooth Skin Ahead: How to Remove Skin Tags Safely and Naturally.
- Smooth Skin Ahead: Natural Paths to Reducing the Appearance of Scars.
- The Art of Carved Doors: From Rustic Charm to Modern Elegance
- The Pediroller: A Simple Tool with a Profound Impact on Foot Health
- Fading Scars Naturally: How to Restore Smoother, Even-Toned Skin.
- Say Goodbye to Skin Tags Naturally: A Complete Guide to Gentle Removal.
- Refresh Your Home with the Carefree Spirit of Boho Decor
- The Charm of Modern Farmhouse Décor
- Luxury That Lasts: Why Happy Feet Flooring Is a Smart Investment
- The Real Reason Bamboo Pajamas Cost More—And Why GYS Makes Them Worth Every Penny
- Mastering Camera Support: How Precision Fluid Heads Transform Cinematic Movement
- Color Reproduction and Skin Tones — The Real Challenge for Modern Cinema Lenses
- The Use of Electric Callus Removers: A Modern Approach to Foot Care
- Clearer Skin Naturally: The Complete Guide to Safe and Effective Skin Tag Removal.
- Fading Scars Naturally: How to Restore Smoother, Even-Toned Skin.
- Varicose Veins Demystified: From Early Warning Signs to Proven Relief.
- Clearer Days Ahead: How to Effectively Treat and Manage Rosacea Symptoms.
- The Death of Expertise: Navigating the Political Landscape
- Hospitality Meets Worship: Church Carpet That Welcomes
- Using Toe Straighteners to Help Foot Problems
- Emerging technologies shaping the future of digital
- Do Magnetic Eyelashes Actually Work?