One of the greatest possible characteristics of any online work at home business is the ability to distinguish legitimate potential customers from those who are simply “looking around.” Those “tire kickers” who have no intention of spending a dime with you are a dead-end. Every minute spent trying to attract their business is wasted. If one can find a way to concentrate only upon real potential buyers, business will explode!

Unfortunately, it isn’t always easy to distinguish good prospects from those who are only curious. With many home-based online business plans, it can be impossible to know whether you are chasing after people who will never buy at the expense of losing real money.

In fact, those prospecting shortfalls are one of the greatest weaknesses of many work at home business opportunities. Hours and hours are spent dealing with people who will never even dream of making a purchase. That effort could be so much better spent dealing with hot prospects who are ready and willing to buy.

Fortunately, there is some work at home business plans that do help owners by sorting lucrative wheat from wasteful chaff. One such program, the Prosperity Automated System (PAS), for example focuses on bringing highly targeted traffic from search engines and then electronically sorts thought prospects to weed out those who are unlikely to buy. The end result of this kind of automated prospecting is that only serious potential customers stay within the system. The success rate is heightened and efficiency is maximized.

Separating tire kickers from customers is not a unique problem for those running work at home businesses online, of course. The very expression “tire kicker” originates on car lots where curious non-buyers might waste the precious time of sales staff. Every kind of business has a prospecting challenge.

Online home businesses, however, have a unique opportunity to use technological advances and carefully crafted strategies to avoid wasting time on non-buyers and to tighten the prospecting process in a way that can virtually eliminate the problem.

If you are considering beginning your own online home business, you should seek out a program or plan that pays close attention to solving the prospecting puzzle. Many systems don’t even consider the matter and leave business owners to sort through the “junk” themselves without direction. By finding a system with a good automated prospecting tool, you can increase your chances of success and minimize the time wasted in pursuit of those who never intend to buy a thing.