How many times have you felt like you had successfully recruited a new business partner yet end up falling short? It's a frustrating feeling isn't it? You did all that hard work to generate interest and sell your opportunity only to end up without a reward.

Why does this happen? More importantly, how can you prevent it from happening?

The good news is that the remedy to this problem is an easy one, it usually lies in a failure to listen.

Have you ever met someone who didn't know when to stop talking? Was that someone by chance a salesperson? What kind of impression did that person make on you?

One of primary mistakes made by salespeople is a failure to know when to just shut up and listen. Getting to know your prospects and what they are looking for is crucial to your success in any network marketing business. If you listen to your prospects, they will tell you how to close the sale.

You might have the best product in the world, the best support resources in the world, and excellent communication skills to convey those facts to your prospect. Because of this you feel like it is your duty to inform the prospect about all these incredible benefits that you offer. While benefits are important, they aren't what will truly attract people to you and your business.

People join people, not products or opportunities, and no matter how great your product is, you have to connect with the person buying it in order to make the sale and gain a new business partner. It's important that you partner with people that you mesh with and will work well together with. There are some people in this world that you won't want to partner with, and while its hard to down sales, your business will only thrive if you work with people that have the right mindset for your business.

Get to know your prospects, learn about their backgrounds, their motivations, and their skills. Network marketing is a people business, and remembering that key point is what will enable you to achieve success.