When it comes to pay per click advertising, you will find that

there are a number of pay per click programs that you can choose

from. Two of the most popular programs include Yahoo Search

Marketing and Google Adwords. With both programs coming highly

rated and recommended, you may find it difficult to choose

between the two. When it comes to deciding which pay per click

program is the best for you, you will want to examine the

advantages and disadvantages of each.

For starters, let’s examine the Google Adwords program. Hands

down, the biggest advantage to using Google Adwords is that it

is a well-known and established program. In fact, Google is

considered a household name; everyone knows what it is. When it

comes to pay per click advertising, Google’s Adwords program is

the most recommended. It is also the first program that comes

to mind. This wouldn’t be the case if Google Adwords wasn’t

successful. By choosing Google Adwords, you automatically know

that you will see results; good results.

Although Google Adwords comes highly rated and recommended,

there are also a number of disadvantages to using the program.

There are some individuals who claim that the Google does a poor

job of monitoring their advertisements, namely where they

appear. It has been reported that advertisements appear on web

pages that are unrelated to the advertisements that are being

shown. This is most commonly seen with blogs. With blogs,

posters regularly change the focus of their posts each day. This

often results in different keywords being used, which can make

it difficult for consistency.

As it was mentioned above, aside from Goggle Adwords, Yahoo

Search Marketing is the other most recommended pay per click

advertising program. As with Google Adwords, Yahoo Search

Marketing has a number of advantages and disadvantages. The

main disadvantage of using Yahoo Search Marketing is that it is

still a relatively new program; they recently started working

with affiliates. These affiliates will host your advertisements

on their web pages. While this is considered a disadvantage, it

can also work to your advantage. Having a relatively small

number of affiliates makes it easier for the affiliates and

their websites to be monitored.

One of the biggest advantages to using Yahoo Search Marketing

for pay per click advertising is results. For an example of

this, just visit www.yahoo.com and perform a standard internet

search. Unlike Google’s search results page, where sponsored

advertisements are only displayed on the right-hand side, Yahoo

has advertisements displayed on the right-hand side, the top,

and the bottom. This means that your advertisements will not

only appear on affiliate pages, but there is also a chance that

your advertisement can be seen before a searcher even visits a

website!

Although both Google Adwords and Yahoo Search Marketing have

their own unique advantages and disadvantages, it is important

to touch on what they have in common. Both programs only charge

you for your advertisements if a user clicks on one of them,

thus the name pay per click advertising. Both programs also

monitor what is known as click fraud. Click fraud is when your

advertisements are clicked on, maliciously, just to increase the

amount of money that you have to pay. If click fraud is found,

both Yahoo and Google will take care of the problem and you will

not be held financially responsible for those clicks.

Despite multiple disadvantages, both programs are great and they

both come highly rated and recommended. This may make it

difficult to choose which pay per click program you want to

join. While your first impulse may be to join both, you are

advised against doing so. Instead, you will want to try and put

all of your time and energy into one program and one alone. If,

by chance, you don’t receive the results that you were hoping

for you can experiment with your second choice.

Whether you choose to participate in Google Adwords or

Yahoo Search Marketing, you are sure to be pleased with the

results.