The changes in the Internet have been vast and far-reaching. A few years ago, there was a huge dot-com crash, just for the want of a simple business model. Companies had hired the best talent in the business and come up with websites which could well be considered a work of art, and the whole world was left with just one question on their lips after watching some snazzy Flash file or some heavy web application ' Now What?

It was only after a firm, robust and sane business model was attached to the Internet that actually became what it has become today ' a complete solution to the businessman as well as the individual.

One of the major reasons that the Internet has managed a comeback is the latest fad in the Internet world ' Web 2.0. Web 2.0 is a revolutionary concept wherein the internet users themselves provide the content for the website, thereby converting the entire internet into a huge, accessible and free Instant Messenger. Web 2.0 is beneficial to everyone who has a computer and an internet connection. For the common user, Web 2.0 offers authentic and microscopic points of views about various things. For the businessman, Web 2.0 offers a never-before-available way of marketing and propagating their name and product on the Internet.

Web 2.0 Marketing is one of the most simple and even essential aspects of marketing for any product today, be it off-line or online. Here are 5 Tips to Web 2.0 Marketing:

Hire Professionals: One of the most important aspects of Web 2.0 Marketing is the content. Therefore, remember to pay special attention to the content if you are creating it yourself, or prepare an exhaustive and detailed brief to be given to the content writer.

Do Not Fluff: Remember that Web 2.0 is actually a vicious circle for any marketing professional, because people your product and its information is available to a never-before-available target, but the moment they think that you are hard selling it to them, they will turn away, Web 2.0 or no Web 2.0.

Choose Your Friends: Article marketing is a very important aspect of Web 2.0. The possibility of article marketing has brought down the advertising budgets of almost every major offline and online project. However, you should decide which website you would like to have for your article marketing. Some websites are known to leave a bad taste in the web reader's minds.

Nothing Heavy: Gone are the days when you could happily place a heavy Flash Intro on your website and get away with it. In the era of Web 2.0, which depends.

Copyright (c) 2008 Colin Meunier