The direct sales industry is a very busy business today with more and more individuals choosing this for a career path. Sales are important for the success of a business. Many methods can be used to draw business for the company as well as recruit new customers and clients. Calling customers is one of the most important methods for success in the direct sales industry and should be on your professional and personal goal setting program.

Calling customers will not always be easy and productive but it’s a necessity. Many direct sales consultants get very frustrated when they call a potential customer and leave messages only to have their messages go unreturned. It’s easy to believe the customer is not interested and to give up. Some even think it's their fault and lose faith in themselves.

What you need to realize is that there are reasons why the customers did not call back, so you need to stay positive.

As a rule, customers are not going to be loyal to one particular company, especially a company they are not familiar with, that calls them on the telephone. Often times, calls from direct sales reps have the same reaction as telemarketers. It’s up to you as the sales rep to make sure that customer becomes loyal to your company. The best way to make sure customers get to know your company and remain loyal is by calling them.

Many direct sales representatives send flyers and brochures through the mail. If you’re like most people, you browse through your mail quickly. You then sort it in piles of personal mail, bills and "junk mail", with most of the junk mail going in the garbage. These same companies will repeatedly send their literature in the mail with usually the same results. Telephone calls aren’t that easy to "throw in the garbage". That is why phone calls are part of the key to a successful home based business.

When you contact a potential customer, you have the opportunity to introduce your company and yourself as a direct sales representative of the company. Your first phone call may not go as well as you’d like, but don’t get frustrated and give up. It’s very easy to give up when you get a negative response from someone you hoped would become a customer. Rest assured, they may still become a customer with your persistence and perseverance. Rome wasn’t built in a day and either is a good business relationship.

Steady customer contact by phone is a necessity to obtaining a good clientele. Don’t be a pest calling them every day, but don’t give up either. Contact them periodically while developing a good rapport and relationship. This is the making of a good business relationship.