If you’ve been anywhere near a television, magazine, newspaper, book or website in the past year then you’ve probably heard about the acai berry. The world’s newest superfood has been causing something of a stir in health-food circles leading to a surge in demand for acai berry products and supplements. While the market has been inundated with the same tired line of products, brands such as Acai Zone have found new ways to share the acai love.

Unless you live in Brazil, it’s unlikely that you will have seen acai berries being sold in any of your local grocery stores. The fruit is native of the Brazilian rainforest and it’s about 90% seed, which means that it spoils within a day of being harvested and makes it virtually impossible to export the berries. It has therefore been left to brands such as Acai Zone to find other ways for people to get their acai fix.

But why bother? It seems like an awful lot of effort to go to for the sake of a small, black berry that you can’t even buy outside of Brazil. The reasons to bother are many. Acai berries are crammed full of more nutrients than any other fruit on the planet. Sure, the berries may not look like much, but an acai diet can be a wondrous thing.

The acai berry has been linked to everything from enhanced immune systems and increased energy levels to weight loss and anti-aging. The acai berry is the constant overachiever in the fruit world. So now you have a reason to look into buying acai berry products, who do you turn to? Acai Zone has taken a considerable risk by hoping that you’ll turn to its unique brand of acai products.

Three new Acai Zone products came about after Pure Acai Products inked a deal a deal with Apex-Nutra, a leading supplier of raw acai ingredients. This was one of the first times that a marketer of acai berry products had taken the initiative to create its own brand of products. Most marketers are happy to drive traffic to their websites and earn commissions on the products of other companies.

There are three new products that Acai Zone is now able to offer shoppers. First up is Acai Rejuvenate, which is full of anti-aging goodness. If you need more energy and brightness in your day, try Acai Maxx, while for anyone keen to lose weight, Acai Ultra Slim is the product to go for. You can get your Acai Zone fix in the form of drinks or powders and capsules.

Acai enthusiasts have already begun raving about Acai Zone products and the brand the company has also garnered a significant amount of media attention for its 100% pure products. Do they really work? You’ll have to see for yourself, but it is a significant move for an acai marketer to invest its time and money in developing new products.