Trading Car Decals for Discounts
Business → Marketing & Advertising
- Author Dustin Hubbard
- Published March 5, 2009
- Word count 523
Many companies now-a-days are focusing millions of dollars on advertising. Just watch the Super Bowl some time and count up how many commercials you see for certain businesses. Then consider how much money they are paying, per second, for you to see that ad. The crazy thing is, the commercials are the times that most people get up and go to the bathroom or grab more dip, and they won't even see the commercial. There is another way that businesses can invest in advertising though, without throwing money into commercials and billboards that might not even be seen. This way is car decals.
Car decals can be large or small and are simple to attain. And, on top of it all, they won't cost you millions of dollars per second for people to see them. Obviously car decals have been around for a while, and we've all see the car driving down the highway that is covered in crazy colors and slogans advertising for some company. Car decals don't have to be that extreme though (but you see, since we've all see those cars, the advertising is obviously working). What some business are starting to do is offer discounts to customers simply for allow them to apply a decal to their car.
These companies are generally in some sort of auto related field, but they don't have to be. In fact this may be something that your business should consider. Basically how it works is, a customer will come into your business asking for a particular service or product that you offer. You, being the good business that you are, will give them what they are looking for but also mention that there is a possibility for a discount. At this point you would explain to the customer that if they would be willing to put a car decal on their car for a certain period of time, you can knock off a chunk of cash off of their total. Some customers may be leery of car decals, but once you ensure them how safe and easy it is to install and remove the decals they will be more open to it.
A lot of times these car decals won't even be visible from the inside of the car, which means the customer will hardly know it's there, but they will notice the discount that they got. This way, people will see your business name and possibly even ask the driver about your business and the meaning of the decal. When it is discovered that you are giving discounts for something as simple as putting a small decal on your car for a few months, more and more people will come to you.
If you are interested in trying something like this, I would strong recommend finding your local auto graphics shop and talking with someone there. These professionals will help you come up with car decals that get the name of your business out there, without looking too tacky. No customer will want to put something incredibly ugly on their car, no matter how much you are going to be “paying” them.
Infinite Wraps - Specializes in providing high impact visual solutions in the form of Car Wraps. For details visit http://www.infinitewraps.com
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