The Power of Leverage

In Gary Keller’s best selling book The Millionaire Real Estate Agent he uses a triangle to describe the three sides of a real estate business. On the left, you have your listings, the bottom is leads and the right is leverage. He tells us that you will eventually have no choice but to either make less money or jump into becoming leveraged.

So what’s leverage and how can you add it to your real estate business?

According to Garry Keller, leverage is the Who, How and What of your real estate business.

· Who is going to do it? People

· How will they do it? Systems

· What will they do it with? Tools

Without people, systems and tools, YOU will ALWAYS be the one doing all the work.

Most people who start a business do it for the freedom of doing things their way, on their time and generally, for the potential to make more money than at a J.O.B. Some fail to recognize that it’s going to take people to help them grow a business. They are so busy working "IN" their business, not "ON" their business they don’t stop long enough to hire help to continue to grow. Others bring in people to assist them, but fail to provide them with the proper systems to do their work effectively. Eventually, it becomes more work having people or the wonderful person(s) you’ve hired, leave out of frustration. Yet others load up on tools, but don’t have the time to put them to use. All of these methods lead to exhaustion, frustration and failure.

You must use all three the Who, How and What, together to build a successful real estate business.

So what is a busy real estate professional to do? Outsource – the smart way!

Thanks to the internet, there are small companies and individuals around the world ready, willing and able to help you on a project, a regular task or anything in between. Imagine a team, working for you on various projects that enable you the time you need to focus on building your business and selling more homes. Many of them are experts in a niche and are far better at a specific task or activity than you may ever want or need to be.

Take some time right now to evaluate the way you’re running your business. More importantly, who is running who? If you’re not getting everything you want out of your business, you’re the one that’s in control and has the power to change that. Evaluate what is holding you back and seek a resource to help you solve that problem. At Transaction Management Consultants our company solves the problems many real estate professionals face in managing and growing their real estate business. We provide the systems, tools and support to our national clients in a virtual way making it cost effective and easy to implement.