Comparing Publicity: Airplane Banner versus Other Forms of Advertisements
Business → Marketing & Advertising
- Author Michael Arnold
- Published March 5, 2010
- Word count 578
How does the use of airplane banner fare against other forms of advertisements? In a way, this comparison is unnecessary and will not yield any proper response. After all, specific forms of advertisements work best on specific types of campaigns and products. There are products that would not work well if advertised on television, while some would not work well if advertised through an airplane banner, for instance. And besides, a good advertising campaign should use at least more than one type of medium. The use of an airplane banner works well if it is supplemented by an online advertising campaign, for instance, since the limitation of the airplane banner can be offset by the online advertisement.
On the other hand, a comparison is necessary to see why an airplane banner is different from other types of advertisements. This also allows people to see the limitations of the more popular advertising types such as television ads, among others. Although they work on different mediums, the use of a airplane banner can offset the limitations of other advertising forms, considering how the perception and the preference of the people also play a role here.
For instance, it is known that it is hard to stand out suing television ads, radio ads, print ads, and most especially online ads. It is easy to be noticed online using ads, but the end results here are not usually stellar. For instance, one can employ pop-up advertisements. However, these usually just annoy people, so the product gets dragged down by the medium. Television ads are a different story—people hardly believe them anymore. With all the ads that come out on television, people are already desensitized. Many advertising experts see this as a result of the years of "shouting" as a form of advertising. This means, instead of pushing a product properly, subtly, by highlighting its use and its benefits, companies and advertisers simply rely on gloss, overwhelming people. And since they are overwhelmed, people tend not to believe television ads. Unfortunately, this cannot be the case in a good advertising campaign. A good advertising campaign relies on trust—and shouting to the people about a certain product or service through advertising does not constitute trust.
On the other hand, using an airplane banner is subtle. It delivers the message without being too intrusive and destructive and it prods people to do the action the ad says without being too pushy. And since very few companies use an airplane banner to promote a product, it always helps a product stand out even before the actual product is advertised. The medium itself helps the product become familiar and memorable, and it helps the information about it be retained in the minds of the people who saw the ad.
In a way, the use of airplane banner takes advantage of the fact that people are already desensitized with other forms of advertisements. It may be simpler than television ads and other types of ads, but this simplicity helps it stand out.
Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Michael Arnold is the Director of Arnold Aerial Advertising Inc. http://www.arnoldaerial.com/ They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.
Located in New York, Arnold Aerial Advertising provides such services nationwide with affordable rates.
Michael Arnold is the Director of Arnold Aerial Advertising Inc. They conduct all forms of [Aerial
Advertising](http://www.arnoldaerial.com): NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches,Parades, Cruise Lines, etc. and produce the custom banners as well.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment