How to Convert Every Web Page or visitors into Subscriber
Business → Marketing & Advertising
- Author Eugenijus Sakalauskas
- Published August 8, 2009
- Word count 561
If you own one-page sales letter business models or content-based
websites, you should turn every webpage possible into subscriber
snatching devices for you. The good news is that not only is
this method extra effective, it is just as extra effortless
when it comes to applying the concept.
Since visitors can come and leave without remembering your
website in the future (which is very likely to happen), you
can still follow up with your visitors easily by seeking their
permission to opt into your mailing list through your web
pages – on autopilot!
You can create a pop up window to appear after your visitor
attempts to close the window or leaves your website, asking
for your visitor’s name and email address so that you can follow
up with him or her in the near future via subscribing to
your mailing list for free.
This way, you can convert a big portion of your visitors into
subscribers, giving you a chance to follow up with them on
other offers you may have in the future.
Alternatively, you can insert an opt-in form within the spaces
of your web pages. This method is effective, especially if
you are afraid of Internet users who have pop up killers
installed in their web browsers, set to block any pop up
windows.
In conclusion, turning every webpage you own into subscriber
snatching devices with little effort can be responsible for
huge subscriber-pulling results.
Converting Every Visitor into Subscriber
If a person visits your website and leaves, chances are
that he or she will not come back, especially if there are
no compelling reasons to do so. After all, we all behave
rather impulsively on the Internet, so much so that we
can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come back
to your website again. If 1,000 visitors visit your website,
leave and never come back again, you can imagine the amount
of potential revenue lost, simply because they do not come
back. You could have converted a fraction of the visitors
into your customers.
Some may say that creating unique content can keep some of
the visitors coming back, but very often, unique content is
not the solution. The real, long-term solution lies in
converting your visitors into subscribers of your mailing
list.
Before your visitor leaves your website, you want to convert
him or her into your subscriber via a simple opt-in to
your mailing list. You do this by asking for your visitor’s
name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list,
you can still follow up with him via email. You can get
your subscriber to consider your offer, or endorse another
offer to him or her.
All in all, you want to convert as many visitors into
subscribers as possible and obtain the potential revenue
you rightfully deserve – the easy, wise way.
This article's coverage of the information is as complete
as it can be today. But you should always leave open the
possibility that future research could uncover new facts.
If you've picked some pointers about subscribers that you
can put into action, then by all means, do so. You won't
really be able to gain any benefits from your new knowledge
if you don't use it.
Eugenijus Sakalauskas publisher
"List Building Newsletter"
Subscribe to my exclusive 12 lessons e-Course
" Every Business Needs Opt-In Email Marketing "
and learn how to start building your own optin list
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