Almost everyone who is interested in health supplements has seen the recent craze over acai berries. Celebrities from television doctors to Oprah have had a big part in making the acai berry so popular. While the popularity is deserved, the acai berry is extremely high in antioxidants, the fame has brought about the usual scammers. These fraud companies seek to take money from unsuspecting people who are interested in acai supplements.

Acai Roots is a company with offices in the United States and South America which gets its acai product from the state of Para in northern Brazil. They claim to sell a pure acai product and promise absolute professionalism in their business. So let's take a closer look at what the company actually delivers on.

Acai Roots Products

Obviously, you are primarily concerned with what you are paying for; the acai berry supplement. The products that Acai Roots delivers are pure acai berry products. The first thing that makes a product pure is the way it is harvested. Acai Roots uses only wild-harvested acai berries. They never use berries grown on farms or through agricultural means. Because of this, you are ensured a natural and organic product that doesn't contain the unwanted chemicals found in other products. The healthy properties of the berry are measured in natural acai samples, so why would you want to take anything else?

But the harvesting is only half of the process. The manufacturing process is where many companies get greedy and spoil a good product. It is well-known that the only way to lock in the nutrients of the acai berry and still preserve it for shipping is to freeze-dry it. The acai berry does not ship very well. It spoils within about 24 hours of being harvested. Because of this, many people in the United States will never have a fresh acai berry. But a freeze-dried product can contain as much as 50 times the level of antioxidants as a spray-dried product. Spray-drying is the use of heat to remove the liquid from the berry followed by a spraying of maltodextrin on the product. Not only will the supplement lose nutrients, but the product now contains a chemical which is processed as a fatty sugar by the body. Acai Roots promises never to use spray-dried products.

How They Conduct Their Business

Acai Roots makes a promise to deliver a quality product. But even a company which sells a good product may still take advantage of customers. In fact, acai scams are quite common and are a big concern for anyone looking to get in on the acai supplement craze. Businesses take many different approaches to get your money. One way is to shove a celebrity endorsement down your throat. Any company which feels it necessary to claim a celebrity is their spokesperson may just be trying to lure in customers without using a good business model. You also need to look out for free sample scams. These are often just a way to sign you up for a newsletter and charge you fees. While you are being charged, the company will delay any attempt to cancel so you end up paying even more. They rely on the fact that most people will not fight the charges and simply pay them.

Acai Roots also has a whole line of products ranging from smoothies, acai powder, capsules, concentrates, and juices. So whether you want to try acai in a smoothie or just pop an acai capsule, you always have a choice. No manufacturing company would come up with such a diverse range of products if it wasn't in for the long haul.

The Company's Impact

Let's face it. Even if the product is good and the business is conducted well, you don't want to support a company that takes shortcuts which may damage the environment or take advantage of local workers. Not only does Acai Roots make sure they don't endanger the people or the land, they actually give back. It is unfortunately rare that a company gives back to the people, but Acai Roots has a long list of socially and economically responsible activities. From protecting the rainforest in which the acai berry is found to helping the people living in needless squalor in Brazilian slums, Acai Roots shows the social responsibility that too many companies shirk.

So what do you end up with when you look more closely at Acai Roots? First, you get a product which comes in almost any form you would like, from pills to powder to smoothies. You also get to deal with a company which makes no false claims about celebrities supporting their product and does not offer shady free trials. All of their contact information is readily available for each of their offices. Finally, you have the peace of mind knowing that the product you purchase is coming from a company which actually strives to do good in its community. Not only does Acai Roots offer a superior product, but they do so with a business model which other companies should strive to match.