If you have been researching acai berry supplements recently, you have no doubt come across plenty of companies which claim endorsement of their acai berry diet on Rachael Ray. The talk show host has become very popular recently and her impact on consumerism is substantial. Because of this, her endorsement of a product may offer a tremendous boon to a company. And unfortunately, it is a very powerful tool for scammers looking to boost sales of their product. If they claim Rachel Ray supports them, they could not possibly be a scam, right?

What is the Lie?

The lie is quite simple. Any product claiming endorsement by Rachel Ray is lying to you. You have never seen an acai berry diet on Rachel Ray, either. Companies are using Rachel's likeness and her support without her permission. These companies are inevitably scams and have no interest in working within the confines of the law. They know they will not last very long and that their success will be short-lived. But during that time, Rachel Ray's false support may bring in hundreds of thousands of dollars in sales. Even if the product is inferior or even non-existent, these companies will likely never be prosecuted.

What is the Truth?

So what really does Rachael have to say about acai berry? First, the talk show site issued a clear statement that the host has never endorsed any particular brand of acai products. What was featured on the show was the fruit itself and the potential health benefits that come with it. Rachael Ray has also never recommended the acai berry diet plan for weight loss. The problem is that these companies can be very clever. They usually just manage to imply an endorsement but stop short of claiming something for which they can be legally accountable.

Acai Berry and Celebrity Endorsements

Because of the popularity of the acai berry, manufacturers and distributors are using these supposed endorsements by famous names to either make a quick buck by selling substandard products which you can never tell (they're endorsed by celebrities, remember?) or make their brand "outshine" all the other acai companies. Either way, it's best to steer clear of these companies who are fond of name-dropping. You will only be encouraging them to continue deceiving consumers.

Rather than worry about which celebrity endorses the product you are considering, you need to educate yourself on what sets different acai products apart from one another. Once you know what makes for a good acai berry product, you will be able to select a good company with a high quality product, even if they are not endorsed by Rachel Ray. While you may have seen acai berry on Rachel Ray, there are absolutely no acai berry diet products endorsed by her or her show.