Cookie dough sales are an easy moneymaker

What is a cookie dough fundraiser? The basic concept is the same as all order taker fundraisers. You equip your

sellers with a brochure, an order form, and a basic sales script.

Your group does catalog sales of a three-pound tub of cookie dough. Average

retail price is $10 per three-pound tub.  The dough comes in a wide variety

of flavors, including some that are sugar free.

Some suppliers are now offering the dough in pre-sliced packages to further

simplify the baking process.

Others are offering it in a dry mix that doesn't need to be refrigerated. All

you do is add water, mix by hand, and you have your cookie dough ready for

baking.

Profitability

Most fundraising companies offer the three-pound tubs of cookie dough at a

40%-50% discount. Some suppliers also offer a larger four-pond tub for slightly

more.

Cookie dough needs to be refrigerated, so this fundraiser requires a little more

delivery preparation.  Kids like selling this because it’s something that

they enjoy themselves.

The average seller makes ten sales or approximately $100 in revenue. That

translates to roughly $50 in profit per seller, which is quite good.

Factors affecting your cookie dough fundraiser profitability include freight

charges, quantity discounts, quality of the brochure, number of available cookie

dough choices, and the need to keep the dough refrigerated.

This product works well for both elementary school and high school fundraising.

Larger groups can easily earn a quantity discount above 50%. As always, do an

RFQ fax quote to the supplier list and get your best possible discount up front.

Sales Tips

Here's what they need to do to sell:

• Smile, use their name in greeting, and introduce yourself

• Use the power of "because" (give a reason why)

• Ask for their help (ask for the order)

• Make eye contact and suggest a favorite

Example sales script:  (Keep it short & sweet)

Hi, Mrs. Johnson! (Smile and make eye contact)

I'm Jimmy Roberts from down the street.   (Hand

over sales flyer with large bold print)

Our school is doing a cookie dough fundraiser because we need new

computers.

Can you help us out with a $10 contribution? That gets you

a three-pound tub of cookie dough. My favorite is the chocolate chip, but peanut butter is real

popular too!

(Pause and wait for a response)

The important points are to smile, use a sales flyer, use the word because, ask

for their help, and suggest an order size, then wait for a response.

Each prospect has a potential dollar value to your organization. Don't waste

prospects by not being prepared. Make sure all your sellers know what to say and

how to say it.