Yes, having an effective marketing message doesn’t have to be so expensive that you would just do it every time you have a big amount of money to shell out for your marketing. Any small business or startup entrepreneur can very well accomplish to have a strong marketing campaign without making you break the bank for it. All you need is a dose of sound and good logic in your techniques and you’ll be on your way to marketing effectively to your target clients.

1. Market your message regularly, repetitively and up-to-date.

Marketing is all about having your message out there on a regular basis. So this means marketing your message not just once or even three times; it takes more than 7 times before your marketing message can sink in to your target audience. And there are many ways to promote your message even if you don’t have to produce pamphlet printing for your products and services. You can either print flyers (or any other smaller collateral to fit your budget) or go online and ‘Twitter’ about your business. Blogging can also be another cost effective option if you’re working on a small budget.

Just bear in mind one thing: make sure you bombard your target clients with a marketing message that is well constructed and upbeat so you can avoid your messages considered as spam.

2. Think about your message.

Don’t just send a message just so you can say you have done it. Be sure to think about your message carefully. Before submitting your copy to your printing company or to an article website, ensure that what you have written have been well thought of. Keep it short and sweet so that it’s easy for your target readers to understand your message that they can act on it right away.

3. Focus on the benefits.

Don’t be aggressive in marketing your products and services. Don’t make it appear that you’re selling something even if you are. Turn your message around to focus on the benefits rather than the features. How will your offer affect your target clients? How will they feel about it? Will your offer change their lives for the better? What’s the impact of your offer to your prospects?

Just remember that your target audience only cares about one thing: what’s in it for them? So make sure your message answers this very crucial question.

4. Be consistent.

It means you make your marketing efforts a routine; something that your organization actually does 40% of the total time you spend running your business. Whether you network every Friday or have a staff ‘twit’ a few times every week; the idea is to put in your marketing in your daily routine so your target audience can see you consistently.

Marketing does not provide instant fix right away. It won’t even give you your expected outcome on the first try. It takes many times before your message can really sink in. The plan is to build relationships, not just one-time transactions. With consistent marketing, you can foster a solid connection with your clients that will definitely keep you at the top of your industry for many years to come.