Branded Bags of Fun!

BusinessMarketing & Advertising

  • Author Michiel Van Kets
  • Published December 22, 2009
  • Word count 716

Quality promotional products are a great way to endorse your brand and get your message across to your audience; the range of branded merchandise available these days ranges from stylish and practical items to fun and novelty gifts. Promotional bags, baseball caps, headwear, key rings, clothing and sports products, even lip balm can help to boost your marketing strategy if printed with your company logo.

Branded bags can offer the perfect opportunities to get your logo seen, there are a large range of bags suitable to be used as small billboards providing your brand a place to be seen. Lap top bags are a useful corporate gift and represent terrific value-for-money, a travel bag is perfect for that short business trip away, a picnic bag can hold a picnic set and carry a couple of bottles of wine, and a branded sports bag has plenty of pockets and is versatile. A good quality bag will be noticed and with your companies name or logo printed on the handle or the front panel can do wonders in getting your brand recognized and admired.

Environmentally friendly promotional products are now in demand and the choice and availability is growing. Promotional bags are one such product that environmentally conscious customers are asking for, and the types of bags on offer reflect this growing market.

A term you might come across when researching promotional products is Carbon Offset Promotional Product (COPP). In short this means a promotional product’s carbon footprint has been calculated and any damage compensated for by the planting of trees. You can now promote your brand on a whole range of promotional merchandise that is environmentally friendly.

A recent addition to the growing list of green promotional products is Tote bags. These multipurpose bags can be used for all sorts of things, including shopping or carrying folders to work or college. The Tote bag can now be purchased in up to 11 bright colors and has various styles, it’s the best way to help reduce waste and therefore help the environment. Tote bags can be facilitated in place of plastic bags and are just the right size for A4 paper, brochures and product samples. As a low cost re-usable bag they are ideal ‘enviro bags’ and, with your logo or promotional message printed on the front, practical and attention-grabbing.

Environmentally friendly promotional products are priced slightly higher than other promotions items, however prices are still reasonable. They also offer you peace of mind that you are doing your bit to reduce your carbon footprint, not a large price to pay to help make the world a better place.

When choosing your branded bags don’t be fooled into thinking that the cheaper the price you are quoted then the better deal you are getting, this is not always the case. We all know that if you want quality then you have to be prepared to pay a little more. This is important if you are investing in a promotional item, as a poor quality bag that has your name or logo printed all over it isn’t exactly a good marketing strategy. A bag that falls apart after only a few weeks use will only succeed in giving a bad image of the products you sell.

When looking for promotional products to display your logo or message then ensure the company you choose is a Carbon Neutral Business. They should be able to supply you with quality products that are proven to be effective in a marketing plan and offer you good quality advice. If unsure as to what products will most effectively sell your brand, then have a chat with a salesperson, they should have a good understanding of marketing codes.

Promotional merchandise can provide your company with the benefits of traditional marketing, minus the large costs involved. Added to the reasonable prices, good quality promotional products can do a much better job of getting the attention of your target audience. The upshot is that promotional products give you more for your money.

If you are in need of widespread publicity then an inexpensive promotional gift can be the answer you are looking for. Check online for promotional product companies that can assist you with promotional items, including branded bags, corporate gifts, and business gifts.

Michiel Van Kets writes articles for Promotion products, provider of promotional branded items like printed pens and branded bags.

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