1. Safety

People like to feel save. For your product you should use phrases like: "therefore you can sleep well" or "you can trust us". With such words you can meet the peoples’ need for safety. . In this regard it is always good to praise the high values of the product. For example "We guarantee you a long durability".

2. Personal Status

Reputation and status, prestige and social acceptance – many people want to be special and they are willing to spend money for that. Therefore, target your customers. Use phrases like "you as a successful entrepreneur" or "your neighbors envy you for that".

3. Curiosity

New Products, new experiences and new adventures: People want change. . No matter, whether it is a new coffee flavor or a new business idea. The word "new" is of great importance if you want to market your new product. Customers get the feeling that they are one of the first who are using this specific product. Use phrases like "enjoy the new experience" or "try out the new soup, you will be impressed."

4. Benefit

Everyone loves to save money while buying. It is always good to argue with financial benefits . Phrases like: "you save money", "every Monday 10% off", "buy one get one free" will help to sell your product. Besides, you should include buzz words such as: complimentary , advantage, free, economic etc.

6. Self-Realization

To improve ones skills and to have a fulfilled live is important in every society. . People want to set themselves apart from another. You should give your customers the feeling, that they are different from others and that you can fulfill their particular wishes and needs. "Only for adventurous people" or "design your own sari"

7. Convenience

People like to save time and achieve the greatest possible success with least effort. Time saving is one of the most effective arguments for customers. Sentences like: "Mind your own business, we will do the rest" might help you in reaching out to your customers.

8. Sociality

People like to socialize. . They love to talk to other people and to enjoy live together. People always want to be part of a group. Call out for the customer’s social need: "Come with us", "Enjoy our group".

Conclusion:

Think about the following: What are you selling? What is the benefit of your product? What is the advantage for the customer? Aim at your target group: Think like them , talk to them and consider the best marketing message for them.

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