Social networking websites are, for the most part, easy to use. Most are easy to navigate. In fact, many require little knowledge of the internet. In addition to being easy to navigate, social networking websites also make it easier to meet new people online. There are millions of internet users who would love to be able to make new friends online; however, that can sometimes be difficult do.

From a conceptual standpoint, online social networking is no different than traditional networking and socializing. You meet people and get to know them by sharing information about each other. Those you like and/or share interests with become part of your "network." The marketing magic kicks in when those in your network start talking about you. Your reputation spreads by word-of-mouth.

Indeed, social networking is popular nowadays, but of course it takes a matter of time before it was adapted by people or group of people such as the business people. But now, there is business to business social networking. And there are actually some advantages in business to business social networking.

The concept of social networking for business is to rely on "word of mouth". Members of a particular site would invite other people to expand their contacts. As the owner of an online business, you should see this as a great opportunity to indirectly advertise. Imagine, if your product becomes a hit, members of the social networking site that you joined will be promoting your product to people who will easily believe them.

Earning from social networking is not uncommon. Many advertisers look for sites, which have high traffic and pay the owner to advertise. It is also a well-known fact in the internet community that social networking websites have millions of visitors and just to direct a fraction of them to your business’s site will surely increase your potential profit. Many surveys and researches have also confirmed that these sites earn much and countless businesses have profited off it easily.

The social networking web sites are very popular these days. If you look at the figures of revenue generated by the web sites in the past few years, you will notice that most of the highest earners are from the social networking category. Social networking web sites are generally very well visited ones. Squidoo and MySpace are two such names.

Seven. You will want to make sure that you are active at social networking sites. Profitable social networking depends upon the amount of time that you devote to this exercise. Eight. Finally, there are some consultants that can provide you with professional advice when it comes to social networking in this day and age.

The first tip in utilizing the power of social networking websites is to continue to grow and build your network. The greater or larger your network, the larger your reach is amongst the masses. The larger the number of people you can reach, the better your chance to market and promote your business’s products.

There are some people who believe in the myth of individualism in which everyone succeeds or fails on the basis of an individuals own abilities and efforts. However research shows that having a strong social network increases the chance of getting a job, pay and promotion, influence and effectiveness, etc.