Proposals are the offer letter in business that offers the products and services of the company. It can also propose venturing into contract, agreement or acquisition to the potential client. The main reason of using proposal is to introduce the business of the organization to the client. A marketer not only introduces but also promotes the business of the company. These offer letters enable the marketer to get new clients and retain the old ones. One can earn maximum profits and explore new opportunities to expand the business.

A proposal is divided into two broad categories. There are two types of offer letters called solicited and unsolicited proposals. The solicited letters are the ones for which the customer requests. Unsolicited letters are those for which customer has not requested but the marketer takes an initiative. The unsolicited letters are more challenging ones to write. A marketer should be able to address the customer’s requirements immediately. This enables you to strike a chord with the customer and convince him about your offer. There are few significant tips that can create impressive and emphatic proposals. Such proposals can win the entrepreneur business and increase the profits.

Tips of writing a winning proposal:

Business proposals should convey the intention of the marketer clearly and lucidly. For this purpose, you can begin the offer letter with a summary. The summary encapsulates the main points discussed in the entire letter and the objective of writing the letter. You can then begin introducing your company in the section of company profile. One can also give a separate section of past projects and their successful results. You can mention any other prestigious project you have received at present. Then one can concentrate on the section that the company has to offer to the customer. You can highlight the reasons of making an offer. One can elucidate the benefits that the customer can avail accepting the offer. In this section one can address the needs of the customers and make an offer as a solution for customer’s problems.

You can use proposal templates that guide you to create effective industry specific proposals. Using these templates you need not to begin from the scratch and create numerous proposals with unique content each time.