Roll-Up Banners for Marketing
Business → Marketing & Advertising
- Author Allen Vc
- Published February 14, 2010
- Word count 512
Roll-up banners are a marketing tool that is commonly used in retail stores, exhibition halls and flea markets as well as service stores to bring attention to specific materials or services. A roll-up banner stand is made of aluminum to make the entire roll-up banner stand easy to move and very lightweight. These are ideal for trade shows and public events as well as businesses.
The average display area of a roll-up banner is 830mm by 2,000mm for each showing or a total of 830 by 4,000mm. The average weight is about 5 kg, making this very light and easy to move from location to location. Roll-up banners are used in these stands as a means of advertising. These roll-up banner cartridges are the most cost effective way of displaying product information or a company’s logo. Bringing attention to a product or sale has never been less expensive or easier to do. Roll-up banner and stands are much less expensive than comparable poster units for wall hanging, and are not able to cause the injuries while using them that poster wall units can. Employees on ladders hanging posters can be a disaster, while a roll-up banner is always on the floor and there is much less chance of any injury coming from its use. Consumers see roll-up banners more than posters, because when in a store a consumer is looking for a way to save money with coupons, sales or any type of advertisement at eye level and not on the walls or hanging from the ceiling.
To use the roll-up banners, simply assemble the stand which comes with directions and all required hardware. Simply pull the banner up and insert the locking key into the position you choose. This completes set up of your advertisement, allowing for more time for other business. This type of advertising is suitable for many types of substrate from laminated graphics to textiles and is great for trade shows, flea markets, exhibitions, weddings, public events or sales. Using these products to boost sales is being done around America, where consumers are looking for any way to find the best deals.
Marketing your products with a roll-up banner will bring attention to products that are out of date, being discontinued or even sale products. For retail businesses, this is commonly used to bring attention to products that must go now. This is a highly visible advertisement that can be placed inside or outside of the store and is a great sales aid. A cartridge that lists the pros and cons of your product against someone else’s product is highly recommended; sales increase when a consumer believes they are getting a better deal for their dollar. Using this type of marketing tool will not only bring visibility to your store when placed outside, but also to products, sales and details you choose. There are no preloaded graphics, this is completely up to you and the best options for your business. The standard roll-up banners are the most eco friendly ways of advertising, without constantly creating more landfill waste.
Media Display Equipments Ltd is NZ's direct importer and wholesaler of display products such as pull-up or Roll-up Banners, snap frames, pop up display walls and promotion counters etc. For details visit http://www.mediadisplay.co.nz
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