Why do you think many companies of different products concern themselves of having their own jingles in their advertisements? Well, simply because they want to have easy recall of their products. It has become quite a practice among advertisers to have a jingle when they advertise their product on television or on radio. Maybe you have even noticed yourself unconsciously humming the tune of the last song you have heard in the department store. This only goes to show that while you were busy doing your shopping, your brain unconsciously absorbs what it hears. This same theory is being applied by internet marketers when they decide to have streaming audio on their web site.

Courtesy of today’s technology, webmasters enjoy the benefits of having this kind of online media advertising applied to their business on the net. The internet has paved the way of fusing audio, visual, and print advertising in just one medium. Somehow you can conclude that almost everything and anything can be done through and on the internet. Going back, if you want to embed streaming audio on your web site, it is equally important that you are also aware on how to pick out the best streaming audio server. Commonly, webmasters use Flash audio on their sites since Flash is the most widely used format and the most ideal one at that.

Your streaming audio server must have the highest quality of output as much as possible. Remember that producing good quality sounds for your site is essential in getting your message across in a right manner. If you decide to do a canned sales pitch, you need to be particular that this recording is of quality and very audible. The sound must be clear enough so that people who will listen to it will rightfully understand the message you wish to impart. Other affiliate marketers hire a voice talent while others do it themselves. Either way, you need to make sure that your streaming audio server is of high quality and can keep up to the change of times.

Thus, think on a long term basis in choosing a streaming audio server. Next, you need to understand that with quality comes a price. But don’t be discouraged just as yet because there are specific prices that are ideal depending on what you choose to have. For one, you need to decide how much of your budget are you willing to spend for this tool. Remember that if you are doing this for your business, then you have to keep in mind that this media must be able to bring in the target number of customers you need. Even if it means that you will cash out, just think of the benefits of audio streaming to your sales page.

Having a sound being played on your screen while people are navigating your site will surely have a different effect to your customers buying disposition. Not to mean that they will buy right away, but it is more on the product retention through sounds. The next time they want to buy something online, they will be able to remember your product and your site. In choosing a streaming audio server, think of quality first and surely the positive results will get to you after you have done audio advertising efficiently.