5 Things You Never Thought You Could Do with Posters
Business → Marketing & Advertising
- Author Kaye Marks
- Published March 22, 2010
- Word count 562
Think you know everything there is to know about poster printing? You may know about the proper colors, the good dimensions and the most effective paper materials.
However, there are a few effects that are just a little bit out of the realm of regular poster printing. In this article, I will give you five things you never thought you could do with your color posters. Hopefully this can give you a lot of new ideas about how you manage your poster designs in the future.
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Adding twinkles and glitters – Have you ever heard about color posters twinkle or glitter? Well they are not then usual kinds but there are those color posters that do exhibit this feature. This is possible because of their printing inks, or it can be a built-in feature of the paper material. Whatever the technique, the addition of twinkling or glittering elements can really add a magical element to the design. It is really a remarkable feature that most people do not know can be done. You can try this feature out for your more festive ads especially during the holidays.
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Adding 3D effects and holograms – Now, you may have seen 3D effects or holographic effects in a lot of stickers and other types of small printed materials. You should know that you could also place the same interesting features on a color poster. While this can be an expensive kind of printing project, placing 3D effects and holograms can really make a design quite unique and memorable. It is something that can really market an idea if you can implement it well. You should check this out if you want to try something wild.
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Adding holes or making different shapes – Who says posters need to be rectangle shaped. Some people can actually get fixated with standard rectangle dimensions. However, what you may not know is that you can actually make different shapes other than the usual rectangle. You can customize a poster in any shape you like.
In fact, you can put in holes, and cut a lot of different forms to make them look quite interesting. Just ask your poster printer if they can do this. They should be able to give you a quotation for printing which might be a bit expensive, but really unique and original in a lot of ways.
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Adding optical illusions – Have you seen those special optical illusions that some puzzles have? It can be an image hidden in scribbles, or text and pictures that have a very different meaning when viewed in a certain way. Plenty of special printed optical illusions can add to an advantageous design. If you want to puzzle and interest the minds of your readers, you might want to try out this technique as well.
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Adding scents – Finally, if we have scented papers and folders, why not scented color posters? There is some memory retention involved in smelling as well as seeing. Adding the right kind of smell in your ads can really make it quite noticeable and memorable. So if at all possible, you should try adding some scents to the paper of the poster to make it quite memorable for some people. It is subtle but it works.
Therefore, if you are fresh out of ideas for promotional poster printing you should try the ideas mentioned. It might prove to be very interesting.
Kaye Z. Marks is an avid writer and follower of the developments in the poster printing industry and how these improvements benefit small to medium scale businesses.
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