A call center is place where employees are appointed to either receive or to make phone calls to a customer. Some of the services that are offered by a call center of the present date include customer services, telemarketing services, helpdesk services, tech support services, etc. In short, it can be said that various types of voice based services are offered in a call center.

Call centers are basically classified into two types. These include inbound and the outbound call centers. An inbound customer care center is primarily meant to facilitate the inbound or incoming calls from the customers. The inbound centers are mainly responsible for performing customer care services or customer support services. The calls from the customers are attended by well trained professional callers and their main job responsibility is to answer to the queries of the customers.

Various other services are also offered in an inbound call centre. Some of them are answering services, order taking services and many more. Such high quality services as offered to the clients include an attractive fee and mainly because of this, some of the well known corporate giants have decided to outsource such services from a reliable BPO company.

The outbound call centers on the other hand are entrusted with the task of making calls to the customers for various promotional purposes. Some of the outbound call center services are telemarketing, lead generation, debt collection, etc. Telemarketing being an essential outbound call center service is referred to as the marketing of products and services over the telephone. Outbound telemarketing services are known to increase the flow of revenue for any business. Here the agents are ordered to make telephone calls to the customers for selling a product or service. In such cases, the agents are thoroughly trained making them learn about the basics of the sales campaign with an emphasis on the communication skills as well.

Another most important outbound call centre service is lead generation. This refers to the process of collecting the customers profile so as to build an interest in a product or service. The effective lead generation processes incorporate telemarketing, online lead generation and direct mail. For businesses, lead generation is a proven and an effective marketing tool bringing desirable results to the insurance companies, educational institutions, furniture stores and office suppliers. It appears as a preferred tool for performing sales and marketing tasks. It now seems that lead generation would soon gain huge popularity in the future of offshore outsourcing.

Apart from lead generation and telemarketing, there is another outbound call centre service and that is Survey Process. This service holds a key place in outbound call centre outsourcing services since it is done mainly to showcase the percentage of customer satisfaction regarding a product or process. Based on the actual reports, the companies are able to make significant improvement in their business processes. The survey processes also helps an entrepreneur to analyze the needs and requirements of their customers.

Above discussion shows you a compilation of some of the services that outbound and inbound call centre service companies are currently offering to its clients. For a long time these services have been holding the flagship of the BPO industry and for experts it would also continue to hold the same position in the future as well.