Article Marketing Quality Content, Part 2
Business → Marketing & Advertising
- Author Jim Janowiak
- Published March 19, 2010
- Word count 710
In part one of article marketing quality content we discussed what is quality content and the results you can receive with it. We also define what has to be in an article to give it some quality. Also, a link to a great in depth case study that tracked the views and clicks was included.
If you missed that article please search here or other article directories. I will include a link to that case study again because it is very impressive.
Now here is what you don't want to do. This is going to make some spinning software owners and some article marketers mad. The truth is the truth and you need to understand how to get the most results from your articles.
Spinning articles is not the recommended way to conduct a article marketing campaign. I know you have probably heard different. The thought of writing one article and ending up with fifty is very appealing.
Let's look at this for a moment. Spinning articles presents some problems. First, as we have discussed in the first part of quality articles, great articles will get read more and the click rate on your links will be much higher. Very few authors have taken the time to learn how to spin articles correctly.
When an article is spun, if not done correctly, will make it almost unreadable. It will read like a fourth grader wrote it. It will lose the style, character and cohesiveness of the point being made. The article will lose the interest of the reader very quickly. If the reader leaves, you will not get a click on your link. In addition the article directories may publish it but the odds of it being distributed are slim. The distribution of the article is key to driving traffic.
If you are trying to become an authority on your subject in your niche you will shoot yourself in the foot. You will actually hurt your efforts. You might even drive readers and buyers away.
If you have tried spinning an article it takes work. Have you ever seen your completed articles? Several spinning services actually let you save copies of the spun article. Save them and read them. You will see what I'm talking about. The quality just isn't there.
There are two reasons for writing articles. You want traffic to your site from readers wanting to find out more. You also want one way back links for SEO rankings. If your spin article is not picked up and distributed, or receives very limited distribution, you lose back links. Also if it loses the reader quickly you lose the clicks on your links. So you lose all the way around.
If you don't believe this is true, perform a little test. Use the spinning service you currently have and spin an article. Now go to ezinearticles and submit one copy of your spun article. Then try and submit another copy of that spun article. Most of the time it will be rejected.
If you are sitting there saying to yourself your spun articles have all been submitted great, but start to check your results. How many views and more importantly how many clicks? A single article with quality content in a niche market can easily outperform ten or twenty copies of your spun article. Do the research.
Whatever you do verify this information for yourself. Test and track your article marketing campaign, you may be surprised why your articles aren't producing the results you want. Once again I hope I have made you think. Hopefully I have taught you something.
Now, here is the meat you are looking for. You're probably going to click on the two links below. You are going to do it because the full in depth case study will amaze you. It was done by a true researcher and its sole purpose is to show you want can be done. By the way, the entire case study is free, no cost nada. This is one of the coolest peek behind the curtains you will probably see.
You should clink on the second link because it will show you how to submit your quality content articles and other quality content articles the smart and efficient way.
Here is How You Work Smart Serious Article Marketing/Underground
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