Four Hot Marketing Strategies That Can Flood Your Business With Customers, No Matter What Condition The Economy Is In, Or Who's The President

Hi Tony Seruga here with part four of my training on four absolutely hot marketing strategies that can flood your business with customers, no matter what condition the economy's in, or who's President.

Strategy number three is to build a database of current, past and prospective customers and keep in touch on a regular basis.

Who are your current customers?

Do you even know?

How do you know?

Do you have a record that shows who they are, what products or services they regularly purchase, what their last purchase was, when it was, and how often they made purchases from you?

How do you know that the person you consider to be a "current" customer isn't, in fact, a "past" customer?

When was the last time he or she bought from you?

Have they sent any referrals to you lately?

If so, who?

If not, why not?

Have they taken their business down the street to a competitor?

If so, to whom? And why?

What about your prospective customers?

Do you know who they are?

Have you developed an "Ideal Customer Profile" that accurately describes who your best customers are so you'll know whom to target with your marketing efforts?

Do you have a list of them?

Do you know how to reach them?

Are you reaching them on a regular basis?

The answers to these questions can give you extremely valuable information that can blast your business to never before dreamed of heights.

By knowing exactly whom you have dealt with in the past, who you currently deal with, and who you would like to deal with in the future can dramatically change your business...

your profits and your bottom line.

If you're not currently using a database to keep track of these and other categories of customers, you should be.

This database can be the starting point of incredible profits!

Targeting your marketing efforts to the right people can make or break your entire advertising or marketing campaign.

And if you're a small business, you can't afford to have that happen too many times.

It'll drive you right out of business!

Keeping in touch with your customers...

past, current and prospective, is one of the best marketing tools you can employ.

It doesn't have to be a "hard-sell."

It can be as simple as:

Sending birthday cards to your clients.

Sending postcards on the anniversary date of their first purchase with you.

Sending a questionnaire asking for their evaluation of the product or service they purchased, or feedback on how it could be made better.

Sending an informational newsletter on a regular basis.

Involving your customers in a contest or promotion...

perhaps a referral generating promotion.

Sponsoring client luncheons with guest speakers that address subjects of interest to your clients.

Have them bring a friend OR friends!

Sending announcements of "preferred customer" sales or events by special invitation only.

Include an invitation for someone who is not one of your current customers.

You want to make your current customers feel special.

And you want to make your past customers feel missed

And of course make your prospective customers feel valued and wanted as well.

Use your internal database to keep in touch with these groups of customers.

Let them all know how much you care, and how much you appreciate their business, and this will take your business to new levels faster than nearly any other method you can think of.

And trust me, it's NOT as difficult as it might seem, in fact, if you are a business owner, we'd be happy to schedule a free consultation to discuss your particular business and exactly what setting your business up with such a database would entail.

We'll give you all the facts and we can even do all the work for you.

Then by next week, you could have your business operating on turbo thrusters!

To learn more, and to request a series of valuable videos full of more information, go to http://www.TonySeruga.com