Telemarketing: An Important Aspect of BPO

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  • Author Ivana Lewis
  • Published April 1, 2010
  • Word count 505

The industry of business process outsourcing is mainly service-based and therefore, its working process is different from that of the other industrial sectors. The customer care centers employ executives who offer services to the customers as per their needs.

Companies are turning around to the telemarketing services of the inbound BPO firms with the objective of acquiring more customers as well as satisfying them. Many of them are setting up their own telemarketing chambers in reputed inbound call centers. The service has proved to be very powerful in terms of attracting consumers. That is why it is being largely used by the business enterprises whether big or small.

The inbound centers are able to provide seasoned telemarketing services since they have been performing it in the long run. It is advisable for the companies to hire the services from renowned call centers so that they can be sure of gaining profits in return. These inbound centers have proficient workforce who are skilled in their tasks. They go through training sessions such that they can deliver their best while meeting the client’s requirements. The call center telecallers carry out different types of telemarketing services for building new customers and retaining the existing ones. The executives of telemarketing focus on keeping a hold of their existing clients by meeting all their demands.

The smooth functioning of these services requires the desired kind of equipments and workforce. The telecallers are expected to have a positive approach towards their clients and customers. This means that they are supposed to deliver their services within the budget and the time-period that has been set by the customer. If the customers do not get the desired service, they will look up to any other such services. This will create negative customer reviews for the call center in question. Thus, the telecallers are always alert about the reputation of their firm and work accordingly, to meet the required standards. The infrastructure of the BPO is just appropriate for the execution of telecalling services

Telemarketing is a procedure in which products or services are marketed through phone calls. It has another facet that serves the customers through automated machines. The sales pitches are recorded and used for answering the calls through automatic dialers. This procedure is called automated telemarketing, which is being widely used by the BPO firms. Quality human resource, effective procedures and advanced technologies are incorporated by the outbound call centers for providing the best possible service. Tele calling services need a team trained telecallers who possess conversational skills. They approach the customers over the phone for promoting the business of their clients. They not only promote their clients’ products but also provide information regarding the ones that are currently available.

The needs of the global callers are addressed in a clear and definite way, by the telecallers. The employees maintain a certain standard in the services they provide. The level of technology being used by them is also very high and thus, the job can solely be done by them.

To know more about BPO services and call center services you can log on to our website where you will get a wide array of necessary information on business process outsourcing and call centre services.

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