When creating a blog there are a lot of things you need to be mindful of such as theme, design, layout and niche. Something else that should be of concern however and is often initially overlooked is the style of writing used. Most popular blogs have a distinctive 'delivery' in the way they post to their blogs and this has a lot to do with their popularity.

Developing and adopting a writing style should be started early on in the blog building process and here are 3 compelling reasons why.

Adds Personality

By developing your own style you are better able to stand out from other blogs by giving yours a personality. Readers look for and expect a little personality in the blogs they visit. Most popular blogs you visit will normally demonstrate a little personality in the way they deliver their message. This helps to 'humanize' the site and makes it more inviting for readers to leave comments.

Easier Writing Process

By establishing a particular style of writing when blogging it is the norm that this writing style reflects the way you usually communicate with others. Once again we are speaking about you introducing some personality into your blog. By using a style with which you are most comfortable you will find that this makes the writing process much easier for you. Being that the delivery you are using is more natural to you the writing process will flow more smoothly as a result.

Makes for Interesting Reading

Using your 'unique' style that reflects your 'unique' personality will naturally make the content on your blog very original. By introducing your insights, opinions and perspectives you can add 'flavor' to even the most 'vanilla' content' you post. Readers tend to like content that may show a twist or offer an opinion that proves thought. It is simply human nature to have an interest in what others may think. Another advantage to thought provoking content is readers are more likely to comment so you have therefore stirred an interest and 'encouraged' participation.

When creating a blog attention needs to be paid to establishing a style of writing with which you are comfortable in communicating your thoughts. Adopting your 'style' early on in the blog building process helps to 'brand' you with readers while you are developing both your blog and your reputation. The 3 reasons we discussed above are legitimate and well-founded insofar as they help to better distinguish your site from the others online. By 'branding' your site with your own unique style of writing you stand a far better chance of becoming one of the most popular blogs within your niche.