Article marketing is an important component in marketing a website or online business. Most people who use article marketing eventually discover Ezine Articles as a way to get their articles published by a website that has a high page rank.

The Power of Page Rank

Using an article directory is a way to get a back link for a website in order to boost its page rank. The higher the page rank that the article directory site has the better the back link will count toward raising the page rank of the sites that it links to. The page rank of Ezine Articles is a six on a scale of 10. This is one of the highest page ranks of all the article directories, though not the highest.

Not all article directories have rules about what can be put on their site and where the links must be located, but Ezine Articles has many rules that must be followed. The site has a list of topics that can't be discussed in favorable terms. These include activities that are illegal, banned from AdSense ads or that directly compete with Ezine's business structure. In addition, the articles published on the site must have a keyword density of less than 2 percent, even if the words chosen by Ezine as keywords aren't the keywords that you had intended.

To get the benefit of Ezine's page rank, these rules must be followed to the letter before the articles will be published on the site. This can make articles for this directory take far longer than writing articles for other directories, but many Web marketers find that the benefit of Ezine's page rank make the time spend worth the effort.

Linking to Websites

The articles can't talk about certain topics favorably, and the sites that the article links to can't either. An editor at Ezine will look at the link that the article links to in order to make sure that those topics aren't promoted there.

There are no links allowed within the text of an article that is published on the directory. The links are placed into a resource box that is located lower on the page, separated from the articles. If someone chooses to republish the article on their own website, they must take the entire resource box with them, publishing it on the site as well.

Republishing Rights

One of the big draws of using an article directory is that the articles are usually published elsewhere along with the listing on the main site. Directories allow anyone to republish the article and the resource box on their own sites. This allows people to get free content to use on their own sites, and it provides additional links for the Web marketer.

Ezine articles is one of a growing-number of article directories, but it remains one of the most popular because of the high search engine placement of its articles. With links form Ezine linking back to a site, a website can expect to have its page rank benefit with an increase in its own page rank.

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