A website performance evaluation begins with a review of key indicators. The key

indicators offer a snapshot of the website's overall performance and a high-level view of areas that need improvement.

Google PageRank

Page Rank is an indicator of the quantity and quality of links for that page. Google Explains "PageRank" relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Alexa Traffic Rank

Alexa's traffic rankings are based on the usage patterns of Alexa Toolbar users over a rolling 3 month period. A site's ranking is based on a combined measure of reach and page views. Reach is determined by the number of unique Alexa users who visit a site on a given day. Page views are the total number of Alexa user URL requests for a site. The site with the highest combination of users and page views is ranked #1.

DMOZ - Open Directory Project Listing

The Open Directory Project (DMOZ) is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors (Source: DMOZ). A listing in DMOZ is often an indicator of a quality website, because all websites are subject to review by an approved editor. This is in high contrast to many other web directories that add websites automatically (with no human intervention) or add any website that's willing to pay them. Since a listing in DMOZ cannot be purchased, and all requests must be reviewed by a volunteer editor, search engines view a listing in DMOZ as a trusted vote for that website.

Yahoo! - Directory Listing

Yahoo is the most visited internet destination. Once listed in Yahoo directory provides more traffic then all other search engines combined.

Domain Name Creation and Expiration

A domain name's creation and expiration dates are important to search engines. The longer a website has been in existence (and by the expiration date, intends to be in existence), the more trustworthy it appears. In particular, search engines look at a domain's creation and expiration dates. Domains that have been registered for less than a year or will expire in less than a year raise red flags for search engines.