Corporate Entertainment
- Author Bostjan Hozjan
- Published June 17, 2007
- Word count 700
Entertainment, whether it is for relaxation, fun, or distraction, has always been part of a culture, most often a social activity involving a group of people. In corporate world, entertainment is part of the company’s culture as well.
The issue of how best to entertain your employees, clients and business partners away from the office can be a difficult one to get right. In fact, corporate entertainment has a tendency to go disastrously wrong unless it is given adequate consideration and a sufficient period of time is set aside for careful planning and preparation. It is worthwhile keeping an open mind at the start of the process to review all the available options.
Let’s take corporate team building retreats. Group activities such as sailing, canoeing, or hiking simulate work environment – continuous changes and unpredicted situations challenge the group’s ability to adapt and deal with problems. As these activities are organized to bring about teamwork, they obviously help to build teamwork culture in an organization.
An entertaining event, be it outdoor activities, travel or a party, not only makes people get together, but also creates the sense of unity. Entertaining activities encourage communication between colleagues, team members, subordinates and superiors. People have the chance to get to know each other better. Contrary to work environment, relaxing activities extend relationships into more than job-related conversations.
Entertainment incorporates the human element into relationships both within and outside the company (depending on the audience) which is equally and sometimes even more important in building or improving relationships.
The element of entertainment is often present in employee reward programs and incentives. Employee entertainment as a sign of recognition and a way to say thanks to top performers helps to build the culture of recognition, that is, a culture where employees are valued and shown appreciation. Besides respect and evaluation given to deserving employees in everyday communication, tangible rewards in the form of corporate entertainment strengthen the ties between the company and its employees. The same can be said about client entertainment, where a well-organized entertainment program is a message that a company does care about its clients and that they are important.
After busy seasons, employees feel exhausted. Corporate entertainment events make tremendous rewards for employees’ effort and commitment. Letting employees unwind and have fun is a way to help them maintain a healthy work – rest balance and improve their morale. Original corporate entertainment events such as outdoor activities take people out of their everyday routines; new scenarios inspire new ideas. Thus, companies who see employee wellbeing and creativity as their main business accelerators can benefit a great deal by regularly providing corporate entertainment.
In the ever more demanding work environment it is easy to slip into tensions, misunderstandings, and conflict, which do no good for the corporation. Changing the environment and a bit relaxation while taking part in entertaining events helps the participants get rid of everyday stress and enjoy each other’s company. Thus relationships between team members, business associates, companies and their clients are being based on positive emotions, which have a great impact on people’s behavior in their social environment and performance at work. One of the forms of corporate entertainment where shaping relationships is practically the aim is team building events. Through entertaining activities that require the contribution of each member and a common decision, the group receives a dose of positive emotions and learns basic teamwork skills at the same time.
Good corporate entertainment leads to confidence in the company and allows your employees to relax, producing a more efficient work environment and therefore increasing productivity. Finding corporate entertainment online makes your life easier when it comes to event management. Corporate events can be essential for team gets your building that team working together in a fun environment.
In a corporation, corporate entertainment may enhance interpersonal relationships in a number of ways: it inspires communication, helps to sketch relationships on a positive-emotion background, provides relaxation, reduces psychological tensions, and instills the spirit of team in the participants.
In general, corporate entertainment is about people. A corporate culture where people are valued as the greatest asset helps the company to attract and retain its key audiences.
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