Every person that experienced with any form of sales activity is familiar with the frustration feelings. You can have great success and closing huge deal but when you go to the next sale you have this feeling of no control, almost pure luck. The fact that you attended in many sales workshops and you educated yourself with so many sales courses and books is not putting you in the position of controlling the entire sales process. The good news is that sales techniques can be acquired. When you run a business it is important to make sure to provide your sales team the right education and tools to be able to maximize their potential. These sales techniques will enable them to convert your prospects or potential customers to paying customers. Sales is an interaction between people, the more you understand the person that stands in front of you the more you can provide him or her the right and the better service or product. The more you know how to read that person the easier it is to fulfill his or her needs. When you understand and reveal his or her state of mind, you can react with the exact matching and focused answer. When you identify that your potential customer is ready to buy then you provide the exact tailored solution. When you have the described skills of reading the person that stand in front of you and you have a clear picture of what is going on in his/her head, you can lead him/her to follow your way through the process of sale. These kind of skills are called conversational hypnosis and it is possible to learn the art of persuasion quite fast. These hypnotic sales techniques can be the difference between failures to success.