Since the dawn of the Internet, business owners have been selling online. But who would have thought that the transition from brick and mortar to the Internet would have such a positive effect? Customers don’t seem to be phased by the transfer for every year more and more people have started to make purchases over the Internet. Fact is, Internet sales have been on a steady increase over the last thirty years and has already surpassed catalog sales. Customers are pulling out their credit cards more than ever as Internet sales are forecasted to make up around twelve percent of all the retail market by 2010. That type of increase is substantial and is worth anywhere around two hundred billion to two hundred and eighty billion dollars. Though some will continue to argue that online sales isn’t yet a major player in total offline revenue, which has an estimated worth of nine hundred billion dollars, its still hard to ignore the potential earning that the Internet has to offer.

So if you’re a Internet business owner and you are selling services or products on your own website or if you’re just selling products on other websites like eBay, you have a virtually unlimited customer base. Just by selling anything online, you’re tapping into the billions of dollars in sales that occur over the Internet every year. But one of the most common questions that run across an Internet merchant’s mind is, "What’s the best way to increase online sales?". The only way for your Internet business to take off and be truly successful, is if you are making more sales and cutting yourself a bigger piece of the total online revenue. So how do you do that? It’s actually very simple and very obvious. The best way to increase online sales is to increase the amount of interested visitors to your website. If you get more people who are interested in what you offer to view your website, then your website sales will increase. Generally, the factor that makes or breaks online businesses is the amount of targeted traffic they receive. Target traffic is also known as interested visitors. If you are selling something on cat care and you drive people who own dogs to your website, you aren’t going to make tons of sales, if any. You need to "target" your traffic specifically on the people who are or would be interested in your product and get them to your site. Major name brand companies are able to get millions of dollars in sales per month because they are able to get tens or even hundreds or millions of people to their websites per month. With so much money being made over the Internet, creating a website is now more than an option for most companies. However, the most important factor for those huge multi-billion companies to your Internet business is the amount of targeted traffic they get. The amount of targeted traffic is the determining factor between a successful Internet business and a failing one. You could have the best product or service, the greatest website design, or amazing website content but it will all go to waste if you aren’t getting anyone to see it.