You may not think so but in a sale every word you use is crucial. One word that you should be careful with in a sale is “but”. When you say the word “but” you are saying: on the contrary. For example, “This product is easy to use “but” have you worked with anything like it before?” When you say “but” it indicates what you just said before was false. You never want to have your customer second guess you, right? You know in a sale you want the client to trust you 100% of the time.

Of course there are different forms of the word “but”, but when you use it in between two sentences that is where you make your mistake. When you do so it sounds like you are second guessing yourself. In all sales you make, you want to come across very confidante and secure about what you are telling your client. If they think you aren’t sure about your own product, then why should they be? You want your customer to be as confidant about the product as you are. This way you two are on the same level.

If you find yourself using the word “but” a lot you may want to try just making two different sentences like: You want to order this as soon as possible so you can start helping yourself out. The product will be sent in the next month. Instead of: You want to order this as soon as possible so you can start helping yourself out but the product will be sent in the next month. Doesn’t eliminating the word “but” make you sound more confidant? This is a very simple change to make that will increase your sales. Your customer will be just as confidant in the product as you are.

Go Get’Em!