Author's articles

A Sitemap for Sore Eyes

By John Jantsch · 16 years ago

Sitemaps have been about for a while. They were originally created a visual guide to your website. As websites became larger and more complex webmasters used them as a way to view the entire structure ...

Simple RSS Tricks

By John Jantsch · 16 years ago

By now you've heard of the whole RSS thing and maybe you've even started using it in various ways to subscribe to blogs or offer your blog's content to others. Today I would like to ...

10 Essential Blogging Tools

By John Jantsch · 17 years ago

So, you finally decided to take the blog leap. You’ve heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog ...

How to Find a Good Story Angle to Pitch the Media

By John Jantsch · 17 years ago

Here is a good rule of thumb to follow when searching for a story angle to present to the media. Ask yourself this question: Will the readers of this publication think this is interesting, entertaining, ...

Make a Referral Offer They Can’t Refuse

By John Jantsch · 17 years ago

Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap ...