Author's articles

A Sitemap for Sore Eyes
By John Jantsch · 14 years ago
Sitemaps have been about for a while. They were originally created a visual guide to your website. As websites became larger and more complex webmasters used them as a way to view the entire structure ...
Simple RSS Tricks
By John Jantsch · 15 years ago
By now you've heard of the whole RSS thing and maybe you've even started using it in various ways to subscribe to blogs or offer your blog's content to others. Today I would like to ...
10 Essential Blogging Tools
By John Jantsch · 15 years ago
So, you finally decided to take the blog leap. You’ve heard all about the marketing and search benefits so you stepped up to the plate and signed up for a TypePad, MovableType or WordPress blog ...
How to Find a Good Story Angle to Pitch the Media
By John Jantsch · 16 years ago
Here is a good rule of thumb to follow when searching for a story angle to present to the media. Ask yourself this question: Will the readers of this publication think this is interesting, entertaining, ...
Make a Referral Offer They Can’t Refuse
By John Jantsch · 16 years ago
Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap ...
7 Steps to the perfect Media Interview
By John Jantsch · 16 years ago
So, what happens when all of your PR activity actually prompts a reporter to call for an interview? Getting the interview is only one-half of the deal. Follow the steps below, and you are more ...
An eCommerce Primer
By John Jantsch · 16 years ago
Many small business owners will find the need to accept credit card payments for products and services offered on their website. When I set up my first ecommerce website I found the information surrounding online ...
Link Swapping Is Unnatural
By John Jantsch · 16 years ago
While there are lots of little things that add up to getting a web site to rank high for search terms, high quality, keyword rich content and incoming links are the two most important variables. ...
10 Steps To Unleash Your Lead PR Machine
By John Jantsch · 16 years ago
PR is a powerful small business marketing tool. By PR, I mean getting positive press mentions about your firm in local, trade and national publications. The reason these mentions are so powerful is because they ...
Unleash Your Lead Generation Machine
By John Jantsch · 16 years ago
Lead generation is a funny thing. It’s the lifeblood of any growing business, yet many approach it in a casual manner at best. Consistently generating leads for your business takes momentum and momentum takes energy. ...