Sales / Service
Why Do I Need To Write A Sales Letter?
By Stuart Elliott · 18 years ago
"If You Are Going to be in Business, You Must Know How to Sell"
In his book Automatic Wealth Michael Masterson states that in order to achieve Financial Independence you need to master a financially ...
How to Lose a Customer
By Patricia Brucoli · 18 years ago
You are doing everything you can to get traffic. Now you have the traffic but it is not converting to a sale? There are a lot of common 'techniques' people use that turn people off ...
Retail Store Signage: The Silent Salesman
By Eric Weinstein · 18 years ago
Retail store signage has been called the “Silent Salesman” and for good reason. Signs directly communicate with customers in efficient and direct ways to help sell your products, guide shoppers through your store, and promote ...
10 Ways to Improve Customer Loyalty
By Sheryl Strasser · 18 years ago
Having loyal customers is the key to running a business. Repeat customers can make all the difference in the world as far as profit margin goes, not to mention the extra business gained from word-of-mouth. ...
Supercharge Your Sales With The Five Greatest Ideas in Marketing
By Michael Kay · 18 years ago
Web home-based business is about marketing. Pure and simple! Yet few home entrepreneurs are versed in marketing. We all get caught up in the latest techniques and give little thought to the simple but immensely ...
How To Reach Your Clients Without Publishing An Ezine
By Sandra P. Martini · 18 years ago
Are you thinking that you need to send some type of ezine or newsletter to your customers and clients, but are afraid that you don't have the time or the content to publish one on ...
Using Risk Reversal Closes More Sales
By Archie Lawhorne · 18 years ago
When you minimize risk in purchasing decisions a lot more people are willing to say "yes". Once they sample your product or service, if it performs as you say, most customers will keep that product ...
How to sell more to your customers (upsell at point of purchase)
By Ian Simpson · 18 years ago
Regardless of all the different traffic techniques in the world, even with proven sales copy and conversion methods in place, even with years of studying and applying various direct and indirect marketing approaches, the one ...
The Perfect Sales Letter Layout?
By Stuart Elliott · 18 years ago
A question that I often get asked is "Stuart, What is the perfect sales letter layout?"
And its a question that I'm not really able to answer, you see there isn't really a perfect layout. ...
21 Sales Letter Secrets - Part I
By Scott Groves · 18 years ago
As a “Results Coach” to numerous business owners in a variety of fields, I am often puzzled as to what little or no effort goes into marketing.
Businesses spend money on advertising methods such as ...
Getting Into Your Buyer's Shoes
By Charlie Lang · 18 years ago
The story
A few weeks ago, I met Chris* at a networking event. We chatted about what his company was doing and what my business was all about. He quickly realized that his company's online ...
Contact Centers
By Jimmy Sturo · 18 years ago
A brick-and-mortar contact center is a service-oriented place where customers and others seeking help are aided by a trained work force. The contact center is managed by a professional organization that provides and manages the ...
Inflict Pain On Your Customers Over The Internet And Gain More Profits!
By Alan Quan · 18 years ago
Although the internet is a ‘cold’ way of doing business compared to face to face business, you should remember that you are still dealing with people. The computer has changed the way we do business, ...
Should you Take Care of your Customers?
By Frederic Moraillon · 18 years ago
Sometimes it feels like business would be so much better without customers. We could go about our internal meetings without problems, set-up strategies that we like and understand, decide where the funds should go...life would ...
Building Your Customer List With a Newsletter
By Christopher Robinson · 18 years ago
It is important to note a few points when writing your newsletter. Do not rush this and plan your publication well. Once you develop a really good newsletter you will have more chances of readers ...
Sales Letters And Stories?
By Stuart Elliott · 18 years ago
If you want to get someone to pay attention to what you are saying, tell a story!
Everybody loves to listen to a good story but not many people tell stories in their sales letters ...
POS
By Steve Valentino · 18 years ago
Point of sale (POS) is just another name for the cash counters where you pay for your purchases. This could be a supermarket or a highway establishment or any other physical location where money is ...
Do You Love Your Business but Hate Getting the Word Out?
By Denise Michaels · 18 years ago
Attention women business owners: If the thought of marketing and selling in your small business almost drives you to chocolate – keep reading. I’ve cracked the code on why we hate “asking for the sale” ...
Sales Success: Nowhere to Go Today?
By Daniel Sitter · 18 years ago
Tommy Shaw, guitarist and songwriter for the popular rock band, Styx, wrote a song several years ago entitled “Too Much Time on My Hands” where he included the lyrics “I have a nowhere to go ...
Should Your Sales Letter Be Long Or Short?
By Stuart Elliott · 18 years ago
Which type of sales letter generates the most sales, a long one or a short one?
No prizes for guessing correctly - A long, INTERESTING sales letter consistently converts more prospects into paying customers.
(And ...